三陽商会 has appointed Yoshinori Hirabayashi (平林 義規) as its new president and aims to return its apparel business to growth by drawing on humility and the ability to listen. Against the backdrop of his overseas experience at major shareholder Mitsui & Co., he is expected to pursue organizational reform and a growth strategy amid headwinds facing low-priced SPA brands.
Yoshinori Hirabayashi (平林 義規), 63, became president of 三陽商会. Having gained extensive overseas experience at major shareholder Mitsui & Co., he aims to return the current management structure to growth. His appointment is said to have been supported by his overseas posting and management experience in his previous position.
The article identifies the rise of low-priced SPA brands and other factors as headwinds facing the company, and describes a policy of emphasizing corporate principles based on humility and the ability to listen. Hirabayashi has expressed his willingness to pursue organizational transformation and adapt to the market through his own experience.
His overseas posting in Singapore in his previous position and the period when he was responsible for a condominium development business are said to have been turning points. These experiences are viewed as contributing to a balance between a global perspective and an understanding of frontline operations. The company plans to establish humility and attentive listening as part of its organizational culture as key drivers of future growth.