IQOS launched the new IQOS ILUMA i series device to mark its 10th anniversary in Japan. The launch event was held at Happo-en, featuring Japanese taiko drumming, live music and a calligraphy performance, as well as demonstrations of new features including a touchscreen.
IQOS launched the new IQOS ILUMA i series device to mark its 10th anniversary in Japan. The launch event was held at Happo-en in Tokyo as an event that included IDS (note).
The new device's features included a touchscreen and a display showing the remaining use time. Improvements to usability, such as displaying the heating status, were also highlighted, according to reports.
The event featured Japanese taiko drumming and a live orchestra performance, along with a performance by a calligraphy artist. Comments from the CEO and a product presentation were also reportedly included.