ZOZO has launched “Find Your Look by ZOZO,” a new feature on WEAR that uses proprietary data and AI. It provides a personalized outfit recommendation through an integrated experience spanning assessment, recommendations and virtual try-on.
ZOZO has launched “Find Your Look by ZOZO,” a new feature combining proprietary data and AI on the WEAR by ZOZO fashion-coordination app. By providing assessment, recommendations, explanations and virtual try-on in one service, the company aims to integrate the clothing-selection experience.
Find Your Look combines multiple elements, including the existing Fashion Core Assessment, to provide recommendations tailored to each user. It uses insights developed through “Find Your Look Lab” to present outfit recommendations based on assessment results.
The assessment results include a selection of “today’s best outfit” from more than 15 million outfit images posted on WEAR. Lab-kun, which has learned professional styling expertise, also provides explanations. Virtual try-on based on facial photographs and body-shape information will also be available.
ZOZO plans to expand its Find Your Look recommendations on ZOZOTOWN in the future, including feature development through its official LINE account.
As part of purchase integration, users are expected to be able to purchase items they are interested in directly on ZOZOTOWN.