To mark its 30th anniversary, Shinjuku Takashimaya will hold the large-scale “Wagashi Spirit” event from 1 to 6 October, inviting approximately 120 wagashi shops from all 47 prefectures. A wide range of wagashi experiences will be offered throughout the store, centered on the special event venue on the 11th floor.
To mark its 30th anniversary, Shinjuku Takashimaya will hold the large-scale “Wagashi Spirit” event for the first time, inviting approximately 120 wagashi shops from all 47 prefectures. The event will run for 6 days from 1 to 6 October 2026, across multiple floors including the special event venue on the 11th floor, the Kiri-an space in the Kimono Salon on the 11th floor, the Kitchen Studio on the 10th floor, the special event venue on the 4th floor, the Welcome Zone on the 2nd floor, and the Oshi 100 corner in the basement level 1.
The event will feature live sales of wagashi, including products offered for advance sale at the event, collaborative dessert creations by wagashi confectioners and popular pastry chefs, and eat-in offerings. In addition to showcasing each shop’s history, regional character and stories, the event will present seasonal flavors and wagashi with a modern twist.
The event overview states that it will be held as part of the company’s sustainable initiative, TSUNAGU ACTION. During the event, a range of additional content will be offered, including displays of famous confectionery from Kyoto, Kanazawa, Matsue and Nagoya, as well as displays of decorative confectionery and confectionery-related materials.
The program is also scheduled to include screenings, talk shows, and a talk show with wagashi shop owners and buyer Chikara Hata (畑主税). Other features include merchandise sales at the Oshi 100 corner in the basement level 1 and The Main Square on the 2nd floor, as well as visitor information at the Welcome Zone on the 2nd floor.