SEIREN's own brand PRIMORDIAL will make its first appearance at the PLUG IN Editorial fashion trade show. The exhibition will be held from 21 to 23 October 2026 at Hikarie Hall, Shibuya Hikarie, where the brand will exhibit at booth H-21 with business meetings planned.
SEIREN will exhibit its own brand, PRIMORDIAL, for the first time at the October 2026 edition of the PLUG IN Editorial fashion trade show. Under the brand concept of combining functionality and design, the company will introduce products created using materials and technology.
The 3-day exhibition will run from 11:00 to 19:00 from 21 to 23 October 2026 (closing at 18:00 on the final day). The venue is Hikarie Hall on the 9th floor of Shibuya Hikarie. SEIREN will exhibit at Booth No. H-21.
The exhibition will feature items that allow visitors to experience the world of PRIMORDIAL, as well as introduce the characteristics of highly stretchable fabrics made with digital jacquard warp-knit material, seamless design and home washability. In addition to enhancing the technical capabilities of its makers and the brand's value, SEIREN aims to develop new business partners through business meetings with domestic and overseas buyers.
The announced product lineup is priced as follows: jackets at ¥20,000–¥30,000, dresses at ¥19,000–¥24,000, trousers at ¥18,000–¥25,000, skirts at ¥18,000–¥27,000, and tops at ¥10,000–¥24,000. The Bisicotex Brand Department at SEIREN is listed as the contact point for inquiries.