The special event will begin at 2 a.m. JST on 10 September at Apple Park. We outline ゴリミー’s plan to deliver breaking news from the venue, along with the key ways to watch and follow the event.
The in-person event is expected to begin at 10 a.m. local time on 9 September, or 2 a.m. JST on 10 September, at the Steve Jobs Theater at Apple Park. The calendar slot is approximately 2 hours, but based on past events, the actual duration is expected to be approximately 1 hour 12 minutes to 1 hour 39 minutes.
There are 3 ways to watch the event in real time: the official YouTube livestream, the Apple official website with Japanese subtitles, and the Apple TV app. The event will also remain available as an archive afterward, so viewers who fall asleep can catch up later.
ゴリミー’s policy this year is to deliver breaking news from the venue. Preparations for the on-site coverage are being finalized, and information is scheduled to be delivered in real time alongside the announcements beginning at 2 a.m. JST. Articles published on the day will be collected on a special feature page, and readers can post questions and requests in ゴリミー広場.
Products attracting attention this year include the first unveiling of a foldable device and the first September event under the new CEO. Some expect the successor to the standard iPhone 18 series to arrive in spring 2027. Given the event’s late-night timing, the special feature page is considered an important destination for following the event and gathering the latest information.