NEC's LAVIE brand has announced its autumn/winter models, adding 2 tablets and 3 notebook PCs to the lineup. Indicative market prices include around ¥100,000 for a large-screen tablet and around ¥40,000 for a compact model, with designs intended to support each family member's everyday “what I want to do.”
NEC, a Japanese PC maker, has built its reputation for reliability and ease of use through the LAVIE brand and unveiled a new product range at its autumn/winter model presentation. Under a new commercial and product strategy, the company announced plans to add 2 tablets and 3 notebook PCs designed to support creative activities in private life.
Mori Nanaka (森七菜) and Kurokawa Soya (黒川想矢) appeared at the presentation, where a commercial depicting family life was unveiled. The online commercial emphasized scenes using AI and functions supporting everyday “what I want to do.”
The main new products include 2 tablets: a large-screen model bundled with a pen and dedicated keyboard cover, priced at an indicative market price of around ¥100,000, and a lightweight compact model priced at around ¥40,000. Both are designed to optimize the usability of Android tablets.
For mobile-oriented notebook PCs, 3 models emphasizing a balance of design and practicality are available, including the LAVIE N13 and LAVIE X14. The N13 supports AI-assisted functions, while the X14 has a high-capacity battery for use away from home.
Overall, under the brand message “Take your possibilities one step further,” LAVIE presented a lineup intended to improve ease of use and broaden creative possibilities at work and in private life.