Founded by Bill Gates (ビル・ゲイツ), Microsoft dominated the market with Windows and Office. Since 2014, it has shifted its focus to cloud services, expanded its partnership with OpenAI and consolidated its generative AI features under Copilot.
Microsoft grew rapidly, building on founder Bill Gates (ビル・ゲイツ)'s vision and a business structure centered on Windows, its operating system for PCs, and Office, its business software suite. Since then, it has established a strong presence in the market by offering a broad range of products.
Over time, the company shifted its business model toward the cloud. It has focused on strengthening its enterprise solutions through its Azure cloud platform and Office subscriptions, among other offerings. Following the appointment of its CEO, the company's direction shifted toward expanding in cloud services and AI.
In recent years, Microsoft has placed generative AI at the center of its strategy and expanded its partnership with OpenAI. In January 2023, it broadened the partnership and was reported to have announced additional investments of several billion dollars. This demonstrated its commitment to accelerating the use of AI technology.
The company subsequently promoted the implementation of generative AI features and consolidated related brands under Copilot, advancing the integration of its AI capabilities. These moves are positioned as part of its AI strategy.