As major broadcasters pursue external expansion centered on IP, TV Asahi is investing approximately ¥58 billion to open a mixed-use entertainment hub in Ariake. TBS is establishing a ¥30 billion investment fund to invest in IP.
As the use of IP beyond broadcasting advances, TV Asahi Holdings has announced a policy of bringing IP into the physical world through the mixed-use entertainment facility it opened in Ariake. TBS Holdings is stepping up its efforts by establishing an investment fund focused on IP investment and the use of human resources. Nippon Television Holdings is strengthening its production base by making a major video production company a wholly owned subsidiary.
TV Asahi Holdings is prioritizing overseas expansion centered on major IP such as Doraemon and Crayon Shin-chan. In particular, the launch of broadcasting in India has helped expand awareness over an extended period, and utilization aimed at the growth of the local market is advancing.
In the animation field, Shin-Ei Animation was made a wholly owned subsidiary, while Toei Animation maintains a 19.6% stake as an equity-method affiliate. The assets accumulated through many years of program production also include the sports field and are positioned as a pillar of monetization outside broadcasting. Attention is focused on TV Asahi's investment in a physical facility and the diversification of its IP monetization methods.