PRAP Japan has entered into a capital and business alliance with Edelman, which will acquire all shares of the company and become its largest shareholder. Edelman’s voting rights ratio after the acquisition will be 21.03%. The alliance will focus on strengthening their presence in the Japanese and Asian markets and leveraging Edelman’s global network.
PRAP Japan announced that it signed a capital and business alliance agreement with Edelman on 1 October. Edelman will acquire all shares held by WPP and become PRAP Japan’s largest shareholder. Its voting rights ratio will be 21.03%.
Edelman is an independent PR firm with more than 60 locations worldwide, and its global revenue is reportedly approximately US$950 million (2025). It has maintained a top-tier position for many years in surveys by the Holmes Report / PRovoke Media.
Through the alliance, PRAP Japan’s presence in the Japanese and Asian markets and Edelman’s global network and integrated communications capabilities using data and AI will be leveraged mutually, with the aim of providing globally competitive solutions to clients in Japan and overseas.