Odakyu Electric Railway has strengthened tourism across the entire line area and developed experiential products such as day-trip guided tours and sake brewery visits. In May, it launched a sake brewery tour in partnership with Kanachu Taxi.
Odakyu Electric Railway is promoting tourism across the entire line area, developing products such as day-trip guided tours and English-language tours that use local resources throughout the line area, in addition to major tourist destinations including Hakone and Enoshima.
In May, it partnered with group company Kanachu Taxi to launch a day trip visiting sake breweries in Kanagawa. The tours depart from Ebina Station and Hon-Atsugi Station along the line.
The initiative aims to encourage tourists to visit multiple destinations and increase spending within the line area, while strengthening regional tourism routes that make use of local attractions.