Calbee announced a new Jagabee product, Thick Jagabee Tarako Butter Flavor. It will launch at convenience stores on 9 November ahead of a limited-time release at other retailers on 23 November.
Calbee will launch Thick Jagabee Tarako Butter Flavor as a new product in the Jagabee series. The product contains 35g and will first be sold at convenience stores before being made available at other retailers.
The product follows the Thick Jagabee line first introduced in 2006 and is designed to bring out the umami of tarako and the richness of butter more strongly than last year. The description says it combines steamed potatoes, which retain a fluffy texture, with the flavors of tarako and butter.
The package design features a dark background and illustrations of melted butter and tarako. It is described as having a stylish finish that is easy for a wide range of consumers to pick up.