Image 1 / 9 > IQOS launches the new IQOS ILUMA i Series device as it marks 10 years in Japan, with the aim of realizing a smoke-free society

To mark IQOS's 10th anniversary in Japan, the new IQOS ILUMA i series devices were announced. IQOS ILUMA i PRIME and IQOS ILUMA i were introduced at the event, with new features including touchscreen functionality highlighted.

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The story

IQOS celebrated its 10th anniversary in Japan by unveiling its new IQOS ILUMA i series at the IQOS 10th Anniversary and New Product Launch Event held at Happo-en that day.

The new series includes IQOS ILUMA i PRIME and IQOS ILUMA i, and the event highlighted that both models feature a touchscreen. Developers and other personnel explained the new features at the venue.

The event incorporated taiko drumming and calligraphy performances, and was positioned as part of IQOS's efforts to realize a smoke-free society.

At a glance

Announcement date19 March 2024

VenueIQOS 10th anniversary and new product launch event held at Happo-en

Product nameThe IQOS ILUMA i series, including IQOS ILUMA i PRIME and IQOS ILUMA i

FunctionsTouchscreen, remaining-use-time display and heating-status display

TypeInformation released at the new product launch event

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