Cafe24, a Korean global e-commerce platform, and 3WELL, which provides marketing support, have entered into a strategic business partnership aimed at expanding into the Japanese market. The partnership is intended to accelerate the expansion of Korean brands in Japan by combining Cafe24’s e-commerce infrastructure with 3WELL’s influencer marketing expertise.
3WELL announced that it has entered into a strategic business partnership with Korean global e-commerce platform Cafe24 to help Korean brands enter the Japanese market and expand sales. Going forward, the two companies will use their respective strengths to jointly promote brand awareness and purchasing in the Japanese market.
The background to the partnership includes the growing presence of Korean brands in Japan, as well as challenges such as developing marketing strategies using social media and selecting suitable influencers. Cafe24 provides the foundation for online sales as a global e-commerce platform, while 3WELL will provide support by leveraging its influencer network and marketing expertise in Japan.
Planned initiatives include matching using 3WELL’s influencer network in Japan, expanding brand awareness through social media, and promoting sales through influencer-led direct marketing. The two companies aim to create ongoing sales opportunities for Korean brands in the Japanese market by combining Cafe24’s e-commerce platform with 3WELL’s expertise.