三陽商会 struggled during the interim period because of adverse weather, but improved its KPIs by strengthening full-price sales. Against a backdrop of recovery, the full-year earnings forecast was left unchanged.
Adverse weather reduced opportunities to sell spring/summer merchandise at full price, and the company is reported to have revised down its earnings forecast for the current interim period in June.
Subsequently, through tighter control of promotions and stronger full-price sales, full-price sales recovered to 107% year on year in July, 109% in August and 116% in September, contributing to improved KPIs.
For the interim period in the consolidated results, the company revised its plan on 28 August from sales of around ¥26.0 billion, and actual results progressed in line with the revised plan.
Based on this recovery trend, the full-year plan was left unchanged. Strategies for the second half include diversifying sales channels, optimizing promotions and strengthening e-commerce.