ゲート・ワン and データ・ワン announced a business partnership with Dentsu Group. They will use Famima TV and Life-Live data to strengthen their retail media business.
ゲート・ワン and データ・ワン announced on 31 August that they had entered into a business partnership with Dentsu Group. The partnership aims to expand and strengthen their retail media business.
The partnership will focus on using “Famima TV” and “Life-Live data.” By incorporating Dentsu Group’s expertise in ad delivery and data utilization, the companies will strengthen digital marketing in areas surrounding stores.
Further details, including the specific implementation timeline and the scope of the collaboration, are expected to be reported based primarily on the official announcement.