Apple raised the prices of 4 existing iPhone models by $100 each on 9 September. On 1 October, Samsung raised the prices of the Galaxy S26 series by $100 in the US, with the 1TB Ultra model up by $200. Google raised the price of the Pixel 10a by $100 in the US and ¥12,900 in Japan, with no specification changes.
Prices of new smartphones have been raised one after another, with Apple increasing the prices of 4 iPhone models by $100 each on 9 September.
According to the US official store announcement made the same day, prices for the Galaxy S26 series were raised by $100, while the 1TB S26 Ultra was raised by $200. The Pixel 10a was raised by $100 in the US and ¥12,900 in Japan, with no changes to its specifications.
Google suggested in July that price increases could also affect Pixel models currently on sale, but details of the models and timing have not been disclosed. The Pixel 10a price increase has been confirmed in Japan and the US, and no official explanation has been issued at this time.
The editorial team has summarised that the price increases are being implemented at different times and in different regions, and that demand may be brought forward depending on whether advance notice is given. It also indicated that rising costs and supply constraints may be behind the increases.