uSonar Co.,Ltd. and Uzabase, Inc. have announced a business partnership. The two companies will establish a framework providing integrated support from targeting through execution and effectiveness measurement.
uSonar Co.,Ltd. and Uzabase, Inc. have announced a business partnership and will establish a framework providing integrated support in the sales and marketing fields, from “targeting” through “execution and effectiveness measurement.” Against this backdrop, the two companies aim to strengthen ABM-based customer analysis and initiative support, and to advance data-driven marketing in Japan through their collaboration.
Under the collaboration, uSonar Co.,Ltd. will be responsible for integrating and matching customer data and identifying prospective customers through the use of its LBC corporate database, and will lead the creation of target lists. Uzabase, Inc. will provide Speeda-related customer analysis, data hub and sales research services, and will handle the design and validation of approaches to target companies. The companies aim to operate as an integrated unit with an emphasis on speed and coordination.
Looking ahead, the two companies will consider measures including reciprocal agency sales and expand solutions providing integrated support from targeting through execution and effectiveness measurement. Uzabase, Inc. plans to discontinue multiple Speeda-related services on 31 March 2027. For further details, refer to the notice on the Speeda service website.