NTT DOCOMO and WOWOW announced plans to revamp Lemino and expand the WOWOW programs available for viewing. The new company, WOWOW Lemino, will begin operations on 1 October, with WOWOW holding a 51% stake and NTT DOCOMO holding 49%.
NTT DOCOMO and WOWOW announced plans to revamp Lemino, a video streaming service, and expand its lineup of available programs. The Lemino business will be transferred on 1 October to a new company jointly funded by the two companies, with the aim of becoming one of the largest video streaming services. The new company will be named WOWOW Lemino, with WOWOW holding a 51% stake and NTT DOCOMO holding 49%.
The new company is also considering live broadcasts of music events and the production of original content aimed at international expansion, with plans to broaden the scope of its offerings in Japan and overseas.
As background, the companies announced a capital and business alliance in June, and Lemino offers content including movies, dramas, sports and music.