WOWOW and NTT DOCOMO announced plans to establish the new company WOWOW Lemino and begin rolling out WOWOW content on Lemino from 1 October. More than 100 new and catalog titles will be available, with the company targeting 5 million members.
WOWOW and NTT DOCOMO announced that they will establish WOWOW Lemino (tentative name) on 1 October as a new company to operate Lemino, an entertainment video streaming business jointly run by the two companies. At a briefing held at WOWOW's headquarters in Tokyo, Suzuki Satoshi (鈴木聡), scheduled to become Representative Director and President, and Tanaka Tomonori (田中智則), scheduled to become Executive Vice President, spoke about the new company.
WOWOW Lemino aims to expand its lineup and provide experiences spanning digital and real-world offerings by combining WOWOW's content acquisition and production capabilities with DOCOMO's membership base, services and channels.
To coincide with the start of operations, WOWOW content will be rolled out on Lemino. More than 100 new and catalog titles, including the dramas "MR -Medical Representative," starring Mukai Osamu (向井理), and "My Sweet Home," starring Ishida Yuriko (石田ゆり子), will become available for viewing.
Suzuki Satoshi (鈴木聡) expressed his intention to grow Lemino into one of Japan's largest streaming platforms and set an early target of 5 million members. He also discussed the division of roles with WOWOW On Demand, the company's broadcasting service, and indicated that the company plans to propose ways to use the services suited to each lifestyle.