CASIO COMPUTER CO.,LTD. has launched SU-100P-EG, a strap-style accessory for hearing-assist earbuds jointly developed with Phiten. Its 2-way design helps prevent the earbuds from falling, and it incorporates a new feature using METAX.
As a collaboration story between CASIO COMPUTER CO.,LTD. and Phiten Co., Ltd., the strap-style dedicated accessory SU-100P-EG for the hearing-assist earbuds earU (earU) was launched for the first time. The product was released on 11 September and was created through the collaboration between the two companies.
The included strap uses Phiten's water-solubilized metal technology, METAX, helping prevent the earbuds from falling or being lost during sports and other active everyday situations while supporting comfortable relaxation and recovery. It also has a 2-way design that allows it to be used separately as a METAX necklace when the earbuds are removed from the ears for charging.
The reasons CASIO and Phiten joined forces, the background to the approximately 1 year and 9 months of product development, and the uncompromising development process are presented in an interview with key developers from both companies. The article details the background and significance of the collaboration and concludes by directing readers to the collaboration page.