Sony Group announced that it will unveil a new smartphone at 11:00 a.m. Japan time on 25 August 2026. Information from certification authorities suggests that it is likely to be a new Xperia 10 series model.
Sony Corporation announced that it will unveil a new Xperia smartphone for global markets on 25 August 2026. The announcement is scheduled for 11:00 a.m. Japan Standard Time, and no further details have been disclosed.
The new product is expected to be positioned in the mid-range or lower-end segment, separate from the high-end Xperia 1 series. Information from certification authorities suggests that, although the specific model name is unknown, it is likely to be a new Xperia 10 series model.
Based on certification information to date, the smartphone under development is expected to be launched as a new Xperia 10 series model. If the product naming convention remains unchanged, it could be released as the Xperia 10 VIII.