Fumihiko Masuda (増田 文彦), former president of ヤマダホームズ, has been appointed adviser to SUMAii Town, a platform for prospective homebuyers. ソルー is working to strengthen cooperation with homebuilders and local construction companies as it pursues nationwide expansion.
As ソルー begins full-scale nationwide expansion of SUMAii Town, a platform for prospective homebuyers, it has appointed Fumihiko Masuda (増田 文彦), who has more than 30 years of experience in the housing and real estate industries, as an adviser. Masuda has served as representative director, president and chairman of ヤマダホームズ, as well as senior managing director of タマホーム, among other positions.
SUMAii Town uses LINE’s diagnostic feature to recommend housing companies and supports users through to exhibition-center bookings. Going forward, ソルー will strengthen alliance-building with homebuilders and local construction companies nationwide and provide customer-acquisition support with no upfront cost on a performance-fee basis.
Masuda has indicated his intention to use his expertise in nationwide business expansion and alliance building to reduce the anxiety associated with choosing a home and to create efficient points of contact for housing businesses. Alongside its nationwide expansion, ソルー aims to tailor its rollout to regional characteristics and enhance its referral and sales support.
Through SUMAii Town, the company aims to provide value to both consumers and housing businesses and build new customer touchpoints for the housing industry. Masuda commented that SUMAii Town is an innovative business that lowers the traditional barriers to purchasing a home.