Fujiya will strengthen its character marketing initiatives this autumn to attract new users and enhance brand value. In addition to presenting its long-selling products in a contemporary way, the company will appeal to a broad range of consumers through gummy products and products featuring stickers that make use of intellectual property.
Fujiya is reportedly aiming to attract new users and enhance brand value in the candy category this autumn by strengthening its character marketing initiatives. Centered on a contemporary approach to its long-selling products, the company plans to roll out attention-grabbing gummy products. It is also considering launching products featuring stickers that make use of intellectual property.
For the Pop Candy brand, the company will strengthen its outreach to younger consumers and social media users, and has announced plans to produce the brand's first original Vocaloid song. By engaging track maker picco and illustrator Kiato, it aims to increase the brand's appeal. This is expected to raise awareness among consumers of new products, including gummies.