On 5 November 2026, Dentsu Ho, Dentsu Group's corporate publication, featured how AI will change consumers' information behavior as a topic of interest. The article organizes developments such as AI-enabled smartphones and new market trends.
Dentsu Ho published a weekly featured article dated 5 November 2026 on AI and changes in consumers' information behavior. The article discusses how AI affects consumers' decision-making and the way they gather information.
The article's central focus is on presenting insights gained through discussions between members of Dentsu AI Labs and experts. Specific keywords for the AI era include AI-enabled smartphones, narrative, and the AI Droste effect.
Other featured articles published include the evolution of Japan's entertainment business from media to IP, the current state and future of the 0.5-meal market, and trend words for November 2026. All address changes in the digital and information fields.
Overall, Dentsu Ho presents multiple explanatory articles exploring the impact of AI and digital technologies on consumer behavior in areas including social issues, marketing, and management.