Salesforce announced that it had signed a definitive agreement to acquire Cresta, a developer of voice AI agents. The deal targets technology that handles complex customer calls through to completion.
Salesforce announced on 2 November U.S. time that it had signed a definitive agreement to acquire Cresta, a company specializing in voice AI agents. No specific amount was stated in the announcement issued that day.
Cresta’s technology, which is covered by the deal, is said to analyze voice data during calls and handle interactions with customers through to completion. It is expected to be used for handling telephone inquiries.