プロパゲート announced a business partnership with IBJ, which operates one of Japan's largest marriage-agency networks. It will support website development for IBJ-affiliated agencies, using its cumulative track record of 8,668 projects to create websites that communicate each agency's distinctive features.
プロパゲート announced that it will begin a business partnership with IBJ, which operates one of Japan's largest marriage-agency networks, to support website development for IBJ-affiliated marriage agencies. Under the partnership, プロパゲート is expected to handle the process from initial consultation through publication for agencies introduced by IBJ, with the two companies aiming to create websites that draw on their respective strengths.
The companies will emphasise the role of websites in communicating the distinctive features of each marriage agency and the commitment of its counsellors. The sites will be structured to present not only pricing and service details but also each agency's philosophy and support policies in an accessible way. The partnership will link IBJ's introductions of affiliated agencies with プロパゲート's web development capabilities to create an environment for communicating their appeal.
The development process will focus on creating content that conveys each agency's policies, target audience and strengths through words and design, based on interviews. It will also create pathways that organise information such as services, pricing and the process through to starting activities in a form that is easy for first-time users to understand.
Since its founding in 2020, プロパゲート has provided cumulative support for 8,668 projects, including website development and operation. Through the partnership, it aims to strengthen information dissemination by marriage agencies and promote contact with people considering matchmaking services.