バイク王 sponsored EXILE THE SECOND's nationwide tour to expand its points of contact through entertainment. By leveraging performances attended by many women, the company aims to create opportunities for people with no previous connection to motorcycles to learn about their appeal.
With a view to expanding the future rider population, バイク王＆カンパニー is pursuing initiatives that create points of contact with diverse content, including entertainment. As part of these efforts, it sponsored EXILE THE SECOND's nationwide tour, “PERFECT YEAR BEST ～Born To Be Wild～,” organized by LDH JAPAN. The tour consisted of 5 performances in Shizuoka, Chiba and Osaka from 20 June to 27 September, with total attendance of 48,000. Women accounted for 93.2% of attendees.
The company focused on the fact that women accounted for only 10.7% of two-wheeled vehicle license holders at the end of 2024, while the number of women obtaining licenses is increasing. It explained that the aim was to use live performances, which attract many women, to create opportunities to communicate the appeal of motorcycles to people with no previous connection to them. During the tour, EXILE's AKIRA appeared riding a motorcycle provided by the company, an attempt to create a new point of contact by combining two different types of content, motorcycles and live entertainment.
The introduction cited the results of the 2026 Rider Survey, which found that manga and anime, as well as web articles, were significant entry points for motorcycle interest among women in their 20s and 30s. The survey was conducted in June 2026 among owners of motorcycles with engines of 51cc or more aged 20 to 59. Of the 1,030 respondents, 206 were women. Women were particularly strongly influenced by manga and anime, and were also more influenced by web articles than men.
The company analyzed that it is important to increase the number of entry points connecting the appeal of motorcycles with lifestyle and self-expression. Before people obtain a license, it plans to continue using content encountered in everyday life, including live performances, manga, anime and web articles, to help people see motorcycles as familiar. It expressed the view that expanding the female rider segment requires not only more license holders but also more diverse entry points.