Denmaru, DENSO's corporate mascot, will participate in Nikkei Inc.'s advertising campaign, “NIKKEI Corporate Character Election 2026.” Online voting will be open from 17 August to 17 September 2026.
Denmaru, DENSO's corporate mascot, is participating in Nikkei Inc.'s advertising campaign, “NIKKEI Corporate Character Election 2026.” The campaign will run from Monday, 17 August 2026, through Thursday, 17 September 2026, with online voting open to people who have registered for a Nikkei ID. Votes can be cast via the campaign's dedicated website.
The campaign introduces participating companies' characters in the Nikkei newspaper and online, with reader votes determining their popularity. DENSO has announced its participation with the aim of revitalizing communication both inside and outside the company. A Nikkei ID registration is required to vote for the participating characters, and voters can proceed by following the instructions on the campaign's dedicated website.
Denmaru is DENSO's corporate mascot, created in 2019. It is characterized by the D shape of the company's logo and a DENSO-red body. Denmaru is presented as positive and willing to take on new challenges, with manufacturing and teamwork listed as its strengths and curry as its favorite food.