Sodamaru, the official character of the Nippon Soda Group, has entered the advertising initiative NIKKEI Corporate Character Election 2026. Voting will run from 17 August to 17 September 2026, and a dedicated website will be launched on the same day.
Nippon Soda Co.,Ltd. announced that Sodamaru, the group’s official character, has entered the NIKKEI Corporate Character Election 2026. Voting will take place online from 17 August to 17 September 2026.
Sodamaru is described as a character rooted in the snow-laden Joetsu region, with a gentle personality and an inquisitive nature. The character’s participation is intended to give more people an opportunity to learn about the Nippon Soda Group.
Under the election format, the top 3 companies based on the voting results are scheduled to be announced on The Nikkei’s pages and the dedicated website at the end of September. The grand prize will be determined by reader votes from among the participating corporate characters. Sodamaru’s profile and related content are also being introduced.