APEX, a Serendip Holdings subsidiary, is applying game development technology to automotive software development. It is participating in Sapporo Game Camp 2026 as an operations support company and expanding its application areas to include applications for validating in-vehicle HMIs and GUI prototyping by leveraging integrated technologies and talent.
APEX, a subsidiary of Serendip Holdings, has incorporated software technology and talent developed through game development following the former Trisys-affiliated group’s participation in the group and a merger, and is promoting technology integration within the group.
APEX participated as an operations support company in Sapporo Game Camp 2026, held from 9 to 11 October at Sapporo Factory in Sapporo, with its programmers involved in talk sessions and Game Jam.
Using the strengthened software development platform established after the integration, APEX is expanding its capabilities beyond the development of games, applications and electronic toys to include applications for validating in-vehicle HMIs and GUI prototyping. It is accelerating expansion into its existing automotive-related business.
The group will continue to integrate and leverage technology and talent within the group, with the aim of expanding its business areas by creating synergies with existing businesses, while continuing initiatives to strengthen engagement with next-generation creators.