APEX is applying game development technology acquired through the group’s integration of formerly トライシス to in-vehicle software development. APEX, a group company of セレンディップ・ホールディングス, participated in Sapporo Game Camp 2026 as an operating partner, with the aim of strengthening the use of technology and human resources across the group.
APEX is incorporating the game development technology and personnel acquired from トライシス through M&A as its own management resources and is promoting roll-up-style integration within the group. As a result, it is expanding the software technology developed through game development into the in-vehicle sector, positioning applications for in-vehicle HMI validation and GUI prototyping as new areas of focus.
APEX’s participation in Sapporo Game Camp 2026 is positioned as one of the initiatives aimed at strengthening its technology and human-resource base while engaging with next-generation creators. APEX participated in talk sessions and the Game Jam, sharing knowledge and engaging with professional creators and participants.
The group aims to expand into high-value-added areas through integration within the group, create new revenue opportunities by promoting proposals and cross-selling that combine technologies and customer bases from different fields, and accelerate the creation of synergies between its existing automotive-related businesses and the acquired technology.
As demonstrated by the publication of its medium-term management plan, the group is advancing the enhancement of its management resources, including the use of regional development bases, and aims to expand its business areas through the integration of technology and human resources.