The representative director discusses ファインズ’ video-centered business model for delivering digital transformation to small and medium-sized enterprises, the process leading to its listing, and its future growth strategy. After listing on the TSE Growth market in 2022, the company is pursuing initiatives for growth in the fiscal year ending March 2024, including stronger enablement, rebuilding Salesforce, and collaboration with cloud workers.
ファインズ has made delivering digital transformation to small and medium-sized enterprises its mission, with marketing digital transformation driven by video as the core of its business. The company initially focused on video production, deepened its use of video in 2015, introduced interactive video in 2019, and launched its Video Cloud platform in 2021. President and Representative Director Miwa Yukimasa (三輪幸将) cites the company’s direct-sales model, its ability to reach customers at a scale of more than 160 employees, and its data-driven digital transformation support as its strengths. The company listed on the TSE Growth market in September 2022.
As part of its business overview and strengths, the company explained that it provides an integrated range of services, from video production through data analysis and digital transformation support, and proposes ways to improve customer response by leveraging marketing data generated through video. Small and medium-sized enterprises and sole proprietors are its primary target customers, while its scale and direct-sales capabilities are positioned as competitive advantages.
For its growth strategy for the fiscal year ended March 2024, the company identified 3 initiatives: strengthening enablement, rebuilding Salesforce, and establishing an inside-sales team in collaboration with cloud workers. It explained that these initiatives are intended to turn lost opportunities into new sales discussions and expand cross-selling and upselling to existing customers. In the longer term, the company aims to maximize lifetime customer value (LTV).
As part of its long-term growth strategy, the company has set out an expansion of its solutions for the fiscal year ending June 2025, with plans to update its Video Cloud platform, launch new services, and pursue business alliances with other companies. It said it would focus on helping small and medium-sized business owners change their attitudes toward data utilization, as well as on initiatives to apply data to business through its customer success team.