Phase 1 of the FDE Development Program jointly operated by GEECHS and Goofy has completed its full curriculum. Following a kickoff event in July, proposals on DX investment were presented at the final presentations.
GEECHS and Goofy jointly conducted the FDE Development Program as the first initiative under “Update Guild,” a program designed to develop the problem-solving skills required of engineers in the AI era. Beginning with the kickoff on 15 July 2026, the program comprised 6 lectures and workshops, with content designed for practical application in the workplace.
At the final presentations, each team prepared and presented a proposal on DX investment based on a fictional company. Through consideration of customer data integration and initiatives to convert customers into fans, participants worked through the process from identifying issues to estimating return on investment. Goofy's executive officers served as judges and provided practical feedback.
At the completion ceremony, completion certificates were presented and outstanding teams and the MVP were recognised, followed by a networking event for instructors and participants. The program aims to develop talent capable of understanding customers' business challenges and proposing and driving solutions, in addition to possessing technical skills.