Kurohata Yasuyuki (黒畑 靖之) became the new representative director and president and held an inaugural press conference, where he indicated a policy of concentrating management resources on growth areas. The company will consolidate its window products under Estina, which meets Grade 6 standards, and strengthen areas including renovation and non-residential wooden construction.
Kurohata Yasuyuki (黒畑 靖之) became president effective 27 August and announced the new management structure and future policies at his inaugural press conference. He expressed the goal of rebuilding the company into one with sound earnings and indicated his intention to carry out company-wide reforms centered on restructuring its earnings model following 3 consecutive fiscal years of losses.
The company announced a policy of concentrating management resources on areas expected to grow, while proceeding with the rebuilding of its product and production systems and withdrawing from unprofitable transactions. It adopted 3 missions: "achieve sound earnings," "regain trust," and "create the next phase of growth." Company-wide reforms will be advanced under a structure comprising Senior Managing Director Shirai Katsuyoshi (白井 克芳), who will be responsible for implementing the structural reforms, and 2 representative directors.
The company indicated a policy of consolidating its window products under Estina, which meets Grade 6 standards, and focusing on areas including renovation and non-residential wooden construction.