Strengthening the combination of private-label and character products through a “Make Synergy” product-combination strategy
First written in FY2024. 3 of 4 entries say "Advanced", first in FY2025. Latest entry: FY2026.
The whole theme swung hardest in 2023: 1 of 9 companies on the "Worse" side.
14 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「For private-label products, we worked to strengthen our product offering, focusing on collaborations with characters and brands. We also realised collaborations with “Monchhichi,” “TOM and JERRY,” “Hello Kitty,”…… and classic films such as “Harry Potter” and “Gremlins.”」
The company extended “Make Synergy,” combining private-label and non-private-label products, characters, brands, films, and store and e-commerce sales capabilities, to multiple collaborative products. - FY2026-H1AdvancedAnnual report
「Sales of private-label (PB) and national private-label (NPB) products rose 5.6% year on year due to stronger in-store initiatives and an expanded range of character collaboration products.」
The company expanded private-label and non-private-label products and character collaboration products related to “Make Synergy” in its stores, with related sales increasing 5.6% year on year. - FY2025AdvancedAnnual report
「Sales of private-label and national private-label (NPB) products rose 13.2% from the previous fiscal year through the expansion of women's, men's and travel product categories, the introduction of new brands and the promotion of collaborative projects.」
Under “Make Synergy,” the company developed the new “imuramm” brand, collaborations with popular brands and characters, and functional products, increasing sales of private-label and non-private-label products by 13.2% year on year. - FY2024First statedAnnual report
「“Make Synergy” means creating substantial synergies through various combinations, as “Chiikawa Converse” generated significant effects during the current fiscal year through synergies among the “Chiikawa” characters, the CONVERSE brand, and our group’s sales capabilities through stores and e-commerce.」
The concept of combining private-label products, characters, brands and store and e-commerce sales capabilities to create synergies was described for the first time as a standalone initiative called “Make Synergy.”