Exploring New Customer Needs and Business Areas Under the Banner of “Change”
First written in FY2017. 7 of 11 entries say "Reframed", first in FY2018. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026ReframedAnnual report
「The Group has adopted “Challenge & Change” as its theme, with the aim of building a new business model that is not constrained by conventional wisdom in the fashion goods industry. We are pursuing 4 key initiatives — evolving the Premium Store Group and New Standard Store Group, taking on the challenge of new formats, strengthening overseas wholesale operations, and strengthening the merchandising and e-commerce functions — to further improve our performance.」
The theme was changed from “New Sensation” in the previous fiscal year to “Challenge & Change,” and the initiatives were reorganised into 4 measures: 2 store groups, new business formats, overseas wholesale, and MD/EC. - 2026-05-15ReframedEarnings
「The Group has adopted “Challenge & Change” as its theme, with the aim of building a new business model that is not constrained by conventional wisdom in the fashion goods industry. We are pursuing 4 key initiatives — evolving the Premium Store Group and New Standard Store Group, taking on the challenge of new formats, strengthening overseas wholesale operations, and strengthening the merchandising and e-commerce functions — to further improve our performance.」
The former “New Sensation” theme was reorganized under “Challenge & Change,” with 4 priority initiatives covering the evolution of store groups, new formats, overseas wholesale and merchandising/e-commerce. - FY2025ReframedAnnual report
「The Group has adopted “New Sensation” as its theme, signalling new initiatives with a major impact on the fashion goods industry. It will work on “Dividing physical stores into 2 groups,” “Continuing to strengthen character merchandise,” and “Approaching the younger demographic” to improve performance.」
The priority theme was changed from “Make Synergy” to “New Sensation,” centred on a 2-tier store format, character merchandise and developing the younger demographic. - FY2024Expansion into “Make Synergy”Annual report
「Under the theme of “Make Synergy,” the Group will work on “Developing innovative private-label products” and “Expanding character merchandise” to achieve further improvements in performance.」
In addition to the previous fiscal year’s “merchant spirit,” the company presented “Make Synergy” as a new theme, combining private-label product development and the expansion of character merchandise to generate synergies. - FY2023New theme addedAnnual report
「The Group regards the recovery in foot traffic following the easing of the COVID-19 pandemic, increased social activity and the return of inbound tourism as an excellent opportunity. With “merchant spirit (akindo damashii)” as its theme, reflecting the desire to satisfy customers and all other stakeholders through its business, the Group will pursue further improvements in performance.」
While continuing “Revival and Evolution” in its retail business, the company also expressed its approach to improving performance in the next fiscal year through the new theme of “merchant spirit.” - FY2022ReframedAnnual report
「Despite these circumstances, the Group has adopted “Revival and Evolution” as its theme and will work on “Restoring earnings power,” “Strengthening OMO initiatives,” and “Measures to realise a sustainable society.”」
The theme was changed from “Building an organisation capable of winning in the new normal” to “Revival and Evolution,” and the initiatives were reorganised into 3 areas: earnings power, OMO and a sustainable society. - FY2021ReframedAnnual report
「Despite these circumstances, the Group has adopted “Building an organisation capable of winning in the new normal” as its theme and will work on “Structural reform of physical stores,” an “EC expansion strategy,” and “Measures to realise a sustainable society.”」
The theme was changed from “Action” to “Building an organisation capable of winning in the new normal,” and the initiatives were reorganised into 3 areas: physical stores, EC and a sustainable society. - FY2020ReframedAnnual report
「Despite these circumstances, the Group has adopted “Action” as the theme for its retail business and will work on “Actions to realise a sustainable society,” “Actions to enhance competitiveness,” and “Actions to strengthen physical stores.”」
The theme was changed from “Evolution” to “Action,” and the initiatives were reorganised into 3 areas: sustainability, competitiveness and strengthening physical stores. - FY2019RestatedAnnual report
「In its retail business, the company adopted “Evolution” as its theme and worked on the “Evolution of physical stores,” “Evolution of e-commerce (EC),” and “Evolution of products.”」
The company continued to use “Evolution,” changed from “Change” in the previous fiscal year, as the theme for its retail business and worked in 3 areas: physical stores, EC and products. - FY2018ReframedAnnual report
「Despite these circumstances, the Group has adopted “Evolution” as its theme and will work on the “Evolution of physical stores,” “Evolution of e-commerce,” and “Evolution of products.”」
The theme was changed from “Change” in the previous fiscal year to “Evolution,” and the initiatives were organised into 3 areas: physical stores, e-commerce and products. - FY2017First statedAnnual report
「Despite these circumstances, the Group has adopted “Change” as its theme and will respond to changing times by developing and offering products that meet customer needs and deliver greater perceived value. The Group has traditionally focused on fashion, but it will pursue the incorporation of these new needs as one of the major initiatives under “Change” and work to build new businesses.」
The company first explicitly stated its “Change” policy of incorporating new spending areas such as communications, healthcare, and manga and anime into its traditional fashion-focused business.