Transforming physical stores into experiential showrooms and service centers
First written in FY2019. 7 of 8 entries say "Advanced", first in FY2020. Latest entry: FY2026.
61 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As an OMO (Online Merges with Offline) initiative, the number of app members approached 1.4 million, and we advanced preparations to enhance CRM initiatives as we sought to shift the focus from quantity to quality.」
Continued OMO combining store e-commerce, in-store collection and the app, and progressed toward more sophisticated CRM as membership approached 1.4 million. - FY2025AdvancedAnnual report
「The app, whose membership exceeded 1 million, sent various push notifications. The brick-and-mortar store e-commerce service and the service allowing customers to collect or pay at stores for products purchased on our own e-commerce site offered significant convenience, and usage increased.」
Operated stores as customer touchpoints combining e-commerce ordering, collection and payment with app-driven customer acquisition, and the number of app members exceeded 1 million. - FY2024AdvancedAnnual report
「As an OMO (Online Merges with Offline) initiative, in addition to our existing brick-and-mortar store e-commerce service, we improved customer convenience by offering a service introduced at the end of the previous fiscal year that allows customers to collect or pay at brick-and-mortar stores for products purchased on our own e-commerce site. We also introduced marketing automation tools, worked to increase sales on our own e-commerce site and focused on acquiring app members, bringing the number of members to 820,000 at the end of the period.」
Expanded the integration of stores and e-commerce by combining store e-commerce, in-store collection and payment for products purchased through our own e-commerce site, and marketing automation tools. The number of app members reached 820,000. - FY2023AdvancedAnnual report
「From March 2023, we began offering at nearly all stores, excluding certain locations, a service allowing customers to collect or pay at brick-and-mortar stores for products purchased on our own e-commerce site.」
From March 2023, began offering in-store collection and payment for products purchased through our own e-commerce site at nearly all stores, expanding the OMO initiative integrating stores and e-commerce across a wider area. - FY2022AdvancedAnnual report
「From March, we experimentally conducted promotional activities for collaboration products with popular influencers and new private-label products, presenting customers with the same image online and in brick-and-mortar store displays, and achieved significant customer-attraction effects both in brick-and-mortar stores and through e-commerce.」
Experimentally implemented promotions linking brick-and-mortar stores and e-commerce under a unified image, generating significant customer-attraction effects through both stores and e-commerce. - FY2021AdvancedAnnual report
「With respect to the structural reform of brick-and-mortar stores, we will expand and renovate small and medium-sized stores, consolidate and enlarge multiple stores within the same commercial facility, and thoroughly negotiate rent and other terms by continually reviewing conditions for both new and existing stores.」
Gave concrete form to the existing policy of transforming brick-and-mortar stores into experience and service hubs through expansion and renovation, consolidation and enlargement of multiple stores, and structural reform through negotiations over rental terms. - FY2020AdvancedAnnual report
「With respect to the transformation of brick-and-mortar stores, we worked to increase sales by expanding the brands and items available through brick-and-mortar store e-commerce, whereby customers can purchase in-store products that are not held in store inventory using tablets at the store, with the products delivered to their homes later or collected at the store.」
Expanded the brands and items available through brick-and-mortar store e-commerce and implemented measures combining in-store tablets, home delivery and in-store collection. - FY2019First statedAnnual report
「With respect to the transformation of brick-and-mortar stores, we will leverage our strength in in-person sales by positioning brick-and-mortar stores as experiential showrooms and service centers, assigning them an important role as touchpoints where customers can directly experience products from various brands, and further seeking to build customer communities through the use of brick-and-mortar store e-commerce and improved service levels.」
Set out specific measures for the first time to transform brick-and-mortar stores from mere sales outlets into customer touchpoints combining product experiences, service provision and brick-and-mortar store e-commerce.