Growth into a Comprehensive Beauty and Health Consulting Company
First written in FY2018-Q2. 10 of 25 entries say "Advanced", first in FY2019-Q2. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026RestatedAnnual report
「We will continue to expand the performance of our existing businesses, centered on sales of our core shapewear, while developing and nurturing new businesses that can become sources of revenue by providing a diverse range of products and services focused on beauty and health and tailored to customers’ life stages.」
We continue to pursue our vision of providing a diverse range of products and services centered on shapewear, beauty, health and customers’ life stages, while nurturing new sources of revenue. - 2026-05-14RestatedEarnings
「We are expanding attractive products and services, centered on shapewear sales and including cosmetics, health-related products, maternity and baby-related products, wedding and banquet services, and beauty-related services, with the aim of becoming a comprehensive provider of beauty and health products and services.」
The Company reconfirmed its growth policy of expanding products and services across multiple fields, centered on shapewear. - FY2026-H1RestatedAnnual report
「To realize a “comprehensive beauty services company” offering a diverse range of beauty and health products and services so that women can lead fulfilling lives, the Group is expanding attractive new products and services centered on shapewear, including beauty cosmetics, health-related products, maternity and baby-related products, wedding and banquet-related businesses, and beauty-related businesses.」
The Group continues to pursue a policy of expanding beauty and health, maternity and baby, wedding and banquet, and beauty-related products and services centered on shapewear, with the aim of becoming a “comprehensive beauty services company.” - FY2025-H1RestatedAnnual report
「To realize a “comprehensive beauty services company” offering a diverse range of beauty and health products and services so that women can lead fulfilling lives, the Group is expanding attractive new products and services centered on shapewear, including beauty cosmetics, health-related products, maternity and baby-related products, wedding and banquet-related businesses, and beauty-related businesses.」
The Group continues to pursue a policy of expanding beauty and health, maternity and baby, wedding and banquet, and beauty-related products and services centered on shapewear toward realizing a “comprehensive beauty services company.” - FY2024Higher sales alongside lower profit due to upfront investmentAnnual report
「Sales in the beauty-related business increased as the steady acquisition of new customers began to bear fruit in addition to the stable customer base. Meanwhile, the Group made upfront investments in hiring and training stylists to pursue medium- to long-term growth. As a result, sales were ¥661 million, up 2.1% from the previous fiscal year, and the segment loss was ¥1 million, compared with segment profit of ¥10 million in the previous fiscal year.」
The beauty-related business recorded higher sales due to the acquisition of new customers, but turned from segment profit in the previous fiscal year to a ¥1 million loss because of upfront investments in hiring and training stylists. - FY2024-Q1RestatedAnnual report
「To realize a “comprehensive beauty services company” offering a diverse range of beauty and health services so that women can lead fulfilling lives, the Group is expanding new products and services centered on shapewear, including beauty cosmetics, health-related products, maternity and baby-related products, wedding and banquet-related businesses, and beauty-related businesses.」
The Group has reaffirmed its growth vision of providing a diverse range of beauty and health products and services. It also states that there have been no significant changes to its management policy or management strategy. - FY2023AdvancedAnnual report
「In the beauty-related business, treatment sales remained firm on the back of a stable customer base and an increase in new customers, while product sales also remained strong. As a result, sales were ¥648 million, up 9.1% from the previous fiscal year, and segment profit was ¥10 million, compared with a segment loss of ¥23 million in the previous fiscal year.」
In the beauty-related business forming part of the “comprehensive beauty services company,” sales increased 9.1% and the business turned from a segment loss to profit of ¥10 million. - FY2023-Q3AdvancedAnnual report
「During the nine-month period ended the third quarter, the beauty-related business returned to profitability, as product sales remained strong in addition to its stable customer base, resulting in higher sales and profit year on year.」
In the beauty-related business toward realizing a “comprehensive beauty services company,” a stable customer base and product sales drove a turnaround from a segment loss in the same period of the previous year to profit of ¥11 million, resulting in higher sales and profit. - FY2023-Q2AdvancedAnnual report
「During the six-month period ended the second quarter, the beauty-related business recorded higher sales and profit year on year, as product sales remained strong in addition to its stable customer base.」
Product sales remained strong in the beauty-related business, resulting in higher sales and profit year on year. This indicates a recovery in the beauty-related business toward realizing a “comprehensive beauty services company.” - FY2022RestatedAnnual report
「The Group’s vision is to become a “comprehensive beauty services company” offering a diverse range of beauty and health products and services so that women can lead fulfilling lives. To realize this vision, it will continue providing a broad range of high-quality products and outstanding services and promote various initiatives.」
The Group continues to pursue the growth vision of becoming a “comprehensive beauty services company” offering a diverse range of beauty and health products and services. - FY2022-Q2RestatedAnnual report
「To realize a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives, the Group is expanding new products and services centered on shapewear, including beauty cosmetics, health-related products, maternity and baby-related products, wedding and banquet-related businesses, and beauty-related businesses.」
The Group continues to pursue a policy of expanding a diverse range of beauty and health, maternity and baby, wedding and banquet, and beauty-related products and services centered on shapewear. - FY2022-Q1RestatedAnnual report
「To realize a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives, the Group is expanding new products and services centered on shapewear, including beauty cosmetics, health-related products, maternity and baby-related products, wedding and banquet-related businesses, and beauty-related businesses.」
The Group continues to pursue a policy of expanding a diverse range of products and services, including beauty cosmetics, health-related products, maternity and baby products, wedding and banquet services, and beauty-related businesses centered on shapewear. - FY2021AdvancedAnnual report
「The Group advanced initiatives to realize a “comprehensive beauty services company,” including the opening of its first multi-purpose facility, “MARUKO MAQUIREI (Maruko Makirei).”」
The policy of providing comprehensive beauty and health services has been given concrete form through the opening of a multi-purpose facility. - FY2021-Q3Review of new businesses and return of the Other business to profitabilityAnnual report
「In the beauty-related business during the nine-month period ended the third quarter, the business remained firm on the back of its existing customer base, but the number of visits declined and growth in new customers stalled due to the spread of COVID-19. Meanwhile, as part of a review of new businesses, the Group sold handbags from its sharing service and recorded the resulting revenue. As a result, sales were ¥486 million, down 6.5% year on year, and segment profit was ¥9 million, compared with a segment loss of ¥18 million in the same period of the previous year.」
In the Other business toward realizing a “comprehensive beauty services company,” the number of new customers and visit frequency remained sluggish, while the Group reviewed its new businesses and sold handbags through its sharing service. Segment profit turned from a loss in the same period of the previous year to a profit of ¥9 million. - FY2021-Q2WorsenedAnnual report
「In the wedding and banquet-related business, the Group responded to postponed ceremonies and banquet cancellations and shifted its focus toward medium- to long-term growth by improving facilities and developing new content in anticipation of the end of the COVID-19 pandemic. As a result, sales were ¥339 million, down 27.3% year on year, and the segment loss was ¥110 million, compared with a loss of ¥20 million in the previous year.」
In the wedding and banquet-related business, the Group shifted its focus to responding to postponements and cancellations and developing new content, but sales fell 27.3% year on year and the segment loss widened to ¥110 million. - FY2021-Q1WorsenedAnnual report
「However, the wedding and banquet-related business recorded lower sales due to the impact of business closures and requests for voluntary restraint amid the COVID-19 pandemic. As a result, sales were ¥128 million, down 44.3% year on year, and the segment loss was ¥58 million, compared with a segment loss of ¥3 million in the same period of the previous year.」
In the bridal and other new businesses toward realizing a “comprehensive beauty services company,” sales fell 44.3% year on year due to the impact of business closures and requests for voluntary restraint, while the segment loss widened. - FY2020AdvancedAnnual report
「In addition to skincare products and supplements, the Group expanded its products and services toward realizing a “comprehensive beauty services company” by launching the makeup cosmetics brand “GemsBeauty,” produced by Kenichi Ogura, known as “Ogunee,” and selling “Orthotics,” high-performance made-to-order insoles under the “FEET in DESIGN” brand.」
The Group sold makeup cosmetics including “GemsBeauty” and high-performance made-to-order insoles branded “Orthotics,” giving concrete form to products and services toward realizing a “comprehensive beauty services company.” - FY2020-Q3AdvancedAnnual report
「The main businesses in the Other segment are the development and cultivation of new businesses toward realizing a “comprehensive beauty services company,” including MISEL株式会社’s hair salons, bridal and sharing services, as well as customer acquisition support. During the nine-month period ended the third quarter, the hair salon-related business progressed in developing both the directly operated “FURUSHO” stores and the outsourced-operation “Embellir” stores as new earnings pillars.」
The Group cultivated MISEL’s hair salons, bridal services and sharing services as new businesses, and both its directly operated and outsourced-operation hair salons progressed as new earnings pillars. Sales in the Other segment were reported at ¥778 million. - FY2020-Q2AdvancedAnnual report
「The main businesses in the Other segment are the development and cultivation of new businesses toward realizing a “comprehensive beauty services company,” including MISEL株式会社’s sharing service, bridal and hair salon businesses, as well as customer acquisition support.」
The Group is developing and cultivating sharing services, bridal services and hair salon businesses as new businesses toward realizing a “comprehensive beauty services company.” - FY2020-Q1AdvancedAnnual report
「The Group established new earnings bases, including bridal and hair salon operations being developed to provide services tailored to customers’ various life stages.」
The Group stated that it had established new earnings bases by operating bridal and hair salon businesses that address customers’ various life stages as part of its efforts to realize a “comprehensive beauty services company.” - FY2019AdvancedAnnual report
「The Group also took a step toward becoming a “comprehensive beauty services company” capable of providing a diverse range of products and services to satisfy existing and new customers, including by entering the beauty-related and wedding sectors.」
The growth objective of providing comprehensive support for beauty and health has been given concrete form through the provision of a diverse range of products and services, including entry into the beauty-related and wedding sectors. - FY2019-Q3RestatedAnnual report
「The Group adopted “Maruko Avenir Project 2020” as its medium-term management policy and promoted various initiatives toward realizing a “comprehensive beauty services company,” including changing to a holding company structure on 1 October 2018.」
The growth objective of providing comprehensive support for beauty and health continues to be expressed as a “comprehensive beauty services company.” The Group stated that it had promoted initiatives including the transition to a holding company structure. - FY2019-Q2AdvancedAnnual report
「Against this backdrop, the Group adopted “Maruko Avenir Project 2020” as its medium-term management policy and promoted various initiatives toward realizing a “comprehensive beauty services company,” including the transition to a holding company structure on 1 October of the current year.」
The Group reaffirmed Maruko Avenir Project 2020 as its medium-term management policy toward realizing a “comprehensive beauty services company” and pursued the concrete initiative of transitioning to a holding company structure on 1 October. - FY2019-Q1ReframedAnnual report
「The Group has newly adopted “Maruko Avenir Project 2020” and is working to realize a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives.」
The expression and scope of the growth objective have been recast from a “comprehensive beauty and health consulting company” to a “comprehensive beauty services company” offering a diverse range of beauty-related services. - FY2018-Q2First statedAnnual report
「The Group aims to grow into a comprehensive beauty and health consulting company that supports customers’ fulfilling lifestyles, rather than merely helping them improve their body shape. Revenue from businesses outside the women’s lingerie and related businesses, including new businesses and customer acquisition support services using the Company’s customer base and sales network, services undertaken on behalf of other companies, and consulting services drawing on the Company’s expertise, is classified under Other.」
The Group stated for the first time that it aims to grow beyond selling women’s lingerie-related products into a company providing comprehensive support for beauty and health. It identified use of its customer base and sales network, customer acquisition support, outsourced services for other companies, and consulting as means of achieving this goal.