Four revenue improvement initiatives under the “Maruko Reborn Project”

「このたび当社は、次なる成長ステージに向けた、当社グループの意思表明として新たなコーポレートロゴを制定いたしました。新しいコーポレートロゴは、グループの成長基盤としての揺るぎない信頼と未来を創造する強い意志を表現しました。」

「The Group will continue pursuing the beauty and health of its customers’ minds and bodies and providing a broad range of high-quality products and outstanding services throughout their various life stages. It will promote a range of initiatives based on its brand value: “Providing the opportunities and solutions that enable customers to become the person they want to be.”」

「To realize a “comprehensive beauty services company” offering a diverse range of beauty and health services so that women can lead fulfilling lives, the Group is expanding new products and services centered on shapewear, including beauty cosmetics, health-related products, maternity and baby-related products, wedding and banquet-related businesses, and beauty-related businesses.」

「⑥ Promote initiatives relating to the SDGs」

「Based on its medium- to long-term management vision, the Group considers the following matters to be important issues. ① Strengthening customer acquisition: The Group will further strengthen promotion through a wide range of media, including television, newspapers and magazines, and the web, to raise awareness and attract customers.」

「The Group advanced initiatives to realize a “comprehensive beauty services company,” including the opening of its first multi-purpose facility, “MARUKO MAQUIREI (Maruko Makirei).”」

「To realize a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives, the Group is expanding new products and services centered on shapewear, including beauty cosmetics, health-related products, wedding and banquet-related businesses, and beauty-related businesses.」

「As the Group entered the final year of its medium-term management policy, Maruko Avenir Project 2020, it continued to expand its existing business centered on the sale of shapewear, while also expanding new products and services including beauty cosmetics, health-related products, and bridal and hair salon-related businesses.」

「The Group has adopted “Maruko Avenir Project 2020” as its medium-term management policy and is working to become a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives. In addition to expanding its existing business centered on the sale of shapewear, it is pursuing the expansion of new products and services, including beauty cosmetics, bridal services and hair salon-related businesses.」

「During the nine-month period ended the third quarter, sales struggled amid the prolonged impact of the consumption tax increase on the core women’s lingerie and related businesses, while the maternity and baby-related businesses recorded lower sales following a review of the gift division. Nevertheless, new products such as makeup cosmetics and orthotics, as well as new products and services including hair salons and bridal services in the Other segment, got off to a steady start, securing higher sales.」

「Against this backdrop, the Group has adopted the medium-term management policy “Maruko Avenir Project 2020” and is working to become a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives.」

「Against this backdrop, the Group has adopted the medium-term management policy “Maruko Avenir Project 2020” and is working to become a “comprehensive beauty services company” offering a diverse range of beauty-related services so that women can lead fulfilling lives. During the first quarter of the fiscal year, profitability improved as the Group strengthened its earnings base in its core women’s lingerie and related businesses, including by optimizing selling prices. It also established new earnings bases through initiatives such as bridal and hair salon operations, which are being developed to provide services tailored to customers’ various life stages.」

「The group adopted the Maruko Avenir Project 2020 as its medium-term management policy and transitioned to a holding company structure on 1 October 2018 in pursuit of a comprehensive beauty services company that provides a wide range of beauty-related services so that women can lead fulfilling lives.」

「The group adopted the Maruko Avenir Project 2020 as its medium-term management policy and pursued various initiatives, including the transition to a holding company structure on 1 October 2018, to realize a comprehensive beauty services company that provides a wide range of beauty-related services so that women can lead fulfilling lives.」

「The group has adopted the Maruko Reborn Project and is steadily pursuing initiatives to build a growth platform, including strengthening earnings through a thorough review of costs, improving customer acquisition through approaches to new customers using media such as television and the web, expanding purchasing opportunities by enhancing new products and services and providing new sales methods, and strengthening sales capabilities by expanding stores and personnel.」

「Against this backdrop, the group newly adopted the Maruko Avenir Project 2020 and is working to realize a comprehensive beauty services company that provides a wide range of beauty-related services so that women can lead fulfilling lives.」

「Against this backdrop, the group adopted the Maruko Reborn Project and worked to build a growth platform through measures including strengthening earnings through a thorough review of costs, improving customer acquisition through approaches to new customers using media such as television and the web, expanding purchasing opportunities by enhancing new products and services and providing new sales methods, and strengthening sales capabilities by expanding stores and personnel. In terms of earnings, advertising expenses increased year on year due to television commercial and infomercial broadcasting costs, but the company thoroughly reviewed expenses, including by improving store operating efficiency through store consolidations. Together with the effect of higher sales, this resulted in operating profit of ¥393 million, compared with an operating loss of ¥617 million in the same period of the previous year, an improvement of ¥1,010 million, and ordinary profit of ¥341 million, compared with an ordinary loss of ¥571 million, an improvement of ¥913 million. The company achieved profitability for the cumulative third-quarter period for the first time since the fiscal year ended August 2012, before the change in the fiscal year-end.」

「The group has adopted the Maruko Reborn Project as its management policy and is pursuing initiatives to strengthen earnings through a thorough review of costs, improve customer acquisition through approaches to new customers using mass media, expand purchasing opportunities by enhancing products and services and providing new sales methods, and strengthen sales capabilities by expanding its stores and workforce. As a result, it achieved profitability in the second quarter for the first time in 4 fiscal years.」

「The group has adopted the Maruko Reborn Project as its management policy and is pursuing initiatives to strengthen earnings through a thorough review of costs, improve customer acquisition through approaches to new customers using mass media, expand purchasing opportunities by enhancing products and services and providing new sales methods, and strengthen sales capabilities by expanding its stores and workforce.」