Providing Products and Services That Address Changes in Lifestyles

「The Group advanced new initiatives promoting digitalization by leveraging its local market share, including expanding unstaffed sales through partnerships with local companies using the functions of ainoma, its business-delivery service, and conducting joint promotions across the 3 major businesses—supermarkets, drugstores and home centers—as customer-participation marketing using the app for its Lu Vit electronic money card.」

「In response to changes in lifestyles resulting from the prolonged period of requests to refrain from going out, the company began paid online fitness content distribution. It also introduced drive-through order collection and shopping-agent services based on the ainoma system, a delivery service for business establishments, and used the app for its proprietary electronic money, the Lu Vit card, for advance sales linked to customer preference surveys and product displays. Initiatives to explore new services and customer-participatory marketing also began to emerge across the various businesses.」

「In response to changing lifestyles prompted by requests to refrain from going out, the Group began exploring new services and customer-participation marketing across its businesses, including drive-through product collection and shopping-agent services based on the ainoma system for business-delivery services, as well as lottery sales of masks and recipe contests using the app for its Lu Vit electronic money card.」

「The Group will provide products and services that respond to changes in consumer behavior by utilizing its management resources, because it expects the increase in demand resulting from lifestyle changes to be more than temporary and anticipates that interest in maintaining and improving health will grow further as people continue to refrain from going out.」