Sales Promotion Using WAON Electronic Money

「In sales promotions, initiatives such as the "More-for-Your-Money Fair" were well received, while expanded coupons in the MINISTOP app contributed to member acquisition and higher visit frequency.」

「As of the end of the first quarter, downloads of the MINISTOP app exceeded 3.7 million, an increase of more than 130% from the same period of the previous year.」

「The MINISTOP app, which serves as an OMO interface, had more than 2.59 million downloads as of the end of February 2025, while member sales increased by more than 140% year on year.」

「The MINISTOP app, which serves as an OMO interface, had more than 1.79 million downloads as of the end of May 2024, while member sales increased by more than 150% year on year.」

「The MINISTOP app, which we are developing as an interface connecting physical stores and digital services, had more than 1.5 million downloads as of the end of February 2024, while member sales increased 1.8 times year on year.」

「The MINISTOP app continues to grow as an important component of OMO, expanding beyond customer-analysis-based promotions, payment functionality and mobile ordering to include integration with e-commerce in October. As of the end of November 2023, downloads exceeded 1.3 million, while member sales more than doubled year on year.」

「Positioned as an interface connecting physical stores and our digital business, the MINISTOP app improved convenience through coupon distribution based on customer purchase analysis, the addition of payment functionality through payment-service integration in June, and the addition of mobile ordering functionality in August. Downloads exceeded 1.15 million as of the end of August 2023, while member sales more than doubled year on year.」

「The MINISTOP app, which we are developing as an entry point from physical stores to our digital business, delivered coupons targeted to specific days and days of the week when app usage was concentrated, based on analysis of customer purchases. Downloads exceeded 970,000 as of the end of May 2023, while member sales increased more than 2.5 times year on year. We will continue to add payment-service integration in June and mobile ordering functionality in July, raising the number of registered members and member sales. To achieve OMO (Online Merges with Offline, the integration of online and offline), we will also build a shared 1to1 marketing customer platform across our physical stores and digital business to generate synergies.」

「The MINISTOP app, which we are developing as the center of our new promotions, increased downloads and registered members through initiatives such as free coupon lotteries for soft-serve ice cream and fries, with downloads exceeding 710,000 at the end of November 2022.」

「The MINISTOP app increased downloads and registered members through initiatives such as free coupon lotteries for soft-serve ice cream and fries, with downloads exceeding 540,000 at the end of August 2022.」

「In addition to television advertising and promotions using the MINISTOP app launched this fiscal year, we enhanced our product lineup so that customers would make repeat purchases.」

「We also added promotions using the MINISTOP app, launched this fiscal year, and strengthened our product lineup so that customers would make repeat purchases.」

「In addition, through the MINISTOP app, a new service launched in September, we developed a promotional strategy centered on the app to make WAON POINT more convenient and rewarding to use, and will continue working to improve customer convenience.」

「For applications for My Number Points using electronic money WAON, we awarded an additional 2,000 WAON on top of the standard My Number Points, encouraging the use of electronic money WAON.」

「Even after the cashless payment and points-rebate program ended, we expanded the scope of bill-payment agency services payable with electronic money WAON and continued to encourage its use by improving convenience.」

「We will also coordinate our efforts to promote cashless payments and continue strengthening promotions for electronic money WAON.」

「Our sales promotion activities centered on promotions aimed at encouraging the use of electronic money WAON and WAON POINT.」

「Our sales promotion activities centered on promotions aimed at encouraging the use of WAON POINT. In particular, the WAON POINT Points Back Campaign, which encouraged customers to use points accumulated on their cards, was well received.」

「The campaign titled "The Challenge from MINISTOP," offering 1,000 WAON bonus points for eating 32 Halo-Halo parfaits in 71 days, was well received.」

「We implemented a "Points Back Campaign" to encourage the use of points accumulated on WAON POINT Cards, which was well received.」

「The campaign titled "The Challenge from MINISTOP," offering WAON bonus points for eating 30 Halo-Halo parfaits in 70 days, was well received.」

「We also implemented initiatives using the WAON POINT Card to improve customer convenience and enhance the perception of value.」

「We strengthened WAON promotions, centered on the WAON POINT service introduced in the previous fiscal year. In addition to campaigns awarding WAON bonus points, the newly launched campaign offering one free soft drink for every five purchased was well received by many customers.」

「In addition to campaigns using electronic money WAON, our sales promotion activities included the launch of WAON POINT, a common points service provided by the AEON Group.」

「We actively worked to expand our product lineup and implement sales promotions using WAON.」

「Our sales promotion activities included television commercials and initiatives using electronic money WAON, including campaigns awarding WAON bonus points, primarily on daily-delivery products, which were well received.」

「We implemented initiatives using electronic money WAON, including the campaign offering a free coffee voucher for every four coffees purchased with WAON and campaigns awarding WAON bonus points, primarily on daily-delivery products, which were well received.」