Pursuing MINISTOP’s Unique Value and Improving the Quality of Original Products

「Chilled desserts and parfaits made with in-store prepared fast food products were highly praised in a television feature introducing distinctive products, and sales were strong following promotion in stores.」

「For our soft-serve ice cream, a signature product sold for 45 years since our founding, we relaunched "Soft-Serve Ice Cream Vanilla" in April as "Hokkaido Milk Soft-Serve."」

「For our signature soft-serve ice cream, we advanced new branding that emphasized its environmental and health benefits in addition to its taste.」

「In a television feature in July, all of our original convenience-store desserts received high ratings. Among the highly rated products, sales were strong for the "Taiwanese Honey Sweet Potato Butter Dorayaki," launched in June and developed with a focus on ingredients, using Taiwanese honey sweet potatoes and French cultured butter to pursue great taste, and the "Belgian Chocolate Parfait," a popular standard product renewed in June with a focus on its production method so customers could enjoy the chocolate's original flavor. These products drove sales growth.」

「In product development that added health value to taste, we launched "Nitamago," which uses a smaller serving of rice and instead generously includes one whole boiled egg associated with healthy eating, driving sales growth.」

「Our soft-serve ice cream, developed with a focus on taste and made with dairy ingredients from Hokkaido, achieved a world record in July, with more than 20,000 social-media photo posts supported by many customers. This gave us strong brand recognition.」

「In September, we completely revamped onigiri, a core convenience-store product, based on a redesign of each category's role. We developed products around our commitment to the ingredients' origins, preparation methods that bring out the best in the ingredients, and seasonings that enhance their quality. We also refreshed the way we communicated their value, including through packaging, and implemented planned, ongoing sales promotions to establish the products in the market.」

「We strengthened our lineup of original products, including boxed meals, salads and desserts developed under the supervision of several well-known restaurants, as well as snacks and beverages inspired by our popular fast-food products.」

「Under the concept "Once you try it, you'll be hooked. 'Yamitsu Kitchen,'" we carried out product revamps, centered on bento products, prepared sandwiches, sweets and in-store-prepared fast food, to provide value that exceeds customers' expectations of our products.」

「We will expand the product revamp, which has focused on bento products such as the "Station Bento-style Bento" series, to prepared sandwiches, salads, sweets and other categories, and will successively launch high-value-added products in each category.」

「To make customers aware of this product revamp, we have created the cross-category brand "Yamitsu Kitchen" and use it to convey the care put into our products.」

「As we approached our 40th anniversary, we also revamped our flagship product, Soft-Serve Vanilla.」

「Providing differentiated products that other companies cannot imitate」

「Providing differentiated products that other companies cannot imitate」

「At MINISTOP CO.,LTD., under the theme of "pursuing value that can only be created at MINISTOP," we are working to develop original products and enhance their quality.」

「Regarding our products, under the theme of "pursuing value that can only be created at MINISTOP," we are working to develop original products and enhance their quality.」