Making Soft-Serve Ice Cream a Symbol of Sustainability Activities
First written in FY2024. 4 of 5 entries say "Advanced", first in FY2025-Q1. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026AdvancedAnnual report
「We improved the dessert cone by adding whole wheat flour and calcium to make it more beneficial to health.」
The initiative to make soft-serve ice cream a symbol of sustainability advanced through improvements to the dessert cone to add health value and recalculation of its CFP at 0.3055kg CO2e. - FY2025AdvancedAnnual report
「In March, we calculated the carbon footprint (CFP) of soft-serve ice cream with an edible spoon, quantified its environmental impact and promoted its value as an environmentally friendly product, with a CFP of 0.2914kgCO2e.」
Initiatives advanced through the Soft-Serve Ice Cream Committee, narrative and brand-story development, CFP calculation, the revival of the Soft-Serve Ice Cream Meister program and 45,111 social media posts. - FY2025-H1AdvancedAnnual report
「In June, we held a campaign on X (formerly Twitter) inviting customers to post photos of soft-serve ice cream in an effort to surpass the world record. With strong support from many customers, we received 45,111 posts, more than 20,000 above the previous fiscal year’s record, thereby firmly establishing soft-serve ice cream’s branding as our signature product once again.」
The initiative to make soft-serve ice cream a symbol of the company’s purpose and sustainability advanced through a record 45,111 social media posts and promotion of its 4 values: environmental, health, community and social contribution. - FY2025-Q1AdvancedAnnual report
「In March, we announced the results of the soft-serve ice cream carbon-footprint calculation. The CFP for vanilla soft-serve ice cream with an edible spoon was 0.2479kgCO2e, and we are promoting it as an environmentally friendly product together with new values such as contributions to local communities and society.」
The policy of making soft-serve ice cream a symbol of sustainability initiatives was translated into concrete measures, including CFP calculation and disclosure, promotion of its environmental, community and social contribution value, and the establishment of a Soft-Serve Ice Cream Committee. - FY2024First statedAnnual report
「We will develop soft-serve ice cream, MINISTOP’s signature product, as a symbol of our sustainability initiatives, positioning it as a product that is friendly to both the environment and human health.」
The company presented a new product and brand strategy centered on soft-serve ice cream, combining carbon-footprint calculations, edible spoons, sustainable ingredients, health benefits and solutions to social issues.