Creating a New MINISTOP Through Digital Integration
First written in FY2022. 10 of 11 entries say "Advanced", first in FY2024-Q1. Latest entry: FY2026.
61 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As a result, e-commerce sales in FY2025 grew by more than 290% year on year, reaching a record high.」
The company expanded digital integration into e-commerce, products linked to physical stores, social-media collaboration campaigns and value-focused products, driving annual sales to more than 290% of the prior-year level. - 2026-04-09AdvancedFinancial Results Presentation
「Expanding the regular customer base through the MINISTOP app」
The company is advancing digital integration through one-to-one promotions using app coupons and purchasing-behavior data to encourage repeat visits. - FY2026-H1AdvancedAnnual report
「In e-commerce, the company worked on collaborations featuring popular characters linked to its physical stores and expanded its range of beverages offered at attractive prices. As a result, e-commerce sales grew by more than 400% year on year.」
The company advanced digital integration through links between physical stores and reservations and in-store pickup, as well as the rollout of products exclusive to e-commerce. E-commerce sales exceeded 400% of the prior-year level. - FY2025AdvancedAnnual report
「The MINISTOP app, which serves as an OMO interface, had more than 2.59 million downloads as of the end of February 2025, while member sales increased by more than 140% year on year.」
The app was developed into an OMO platform connecting physical stores, e-commerce, delivery, mobile ordering and AEON Pay, expanding the membership base and usage frequency. - FY2025-H1AdvancedAnnual report
「The Mini Stop app, which serves as the interface for OMO, had been downloaded more than 2.13 million times as of the end of August 2024, while sales to members grew by more than 50% year on year.」
Mini Stop app downloads exceeded 2.13 million, and sales to members grew by more than 50% year on year. The company advanced customer-segment-specific coupons and push notifications, as well as integration with AEON Pay. - FY2025-Q1AdvancedAnnual report
「In May, we opened a flagship store that concretely implements the use of OMO (Online Merges with Offline, the integration of online and offline) by integrating digital services through the Ministop app as the interface, with the evolution of both fast food and convenience as the goal of Phase 2 of the New Combo Store model.」
The company made digital integration concrete through a flagship store under Phase 2 of the New Combo Store model, app-based OMO, and one-stop, short-time shopping. - FY2024AdvancedAnnual report
「Using the Ministop app as the interface, we are advancing the transition to a new phase of the New Combo Store model aimed at using OMO (Online Merges with Offline, the integration of online and offline).」
The company advanced digital integration toward OMO functionality through more than 1.5 million app downloads, member sales at 1.8 times the year-earlier level, and integration with payment, mobile ordering, delivery and e-commerce. - FY2024-Q3AdvancedAnnual report
「The MINISTOP app continues to grow as an important component of OMO, expanding beyond customer-analysis-based promotions, payment functionality and mobile ordering to include integration with e-commerce in October. As of the end of November 2023, downloads exceeded 1.3 million, while member sales more than doubled year on year.」
The company made digital integration concrete through coordination with e-commerce, payment and mobile ordering functionality, and a 1-to-1 marketing platform, expanding both the app's scale and member sales. - FY2024-Q2AdvancedAnnual report
「Going forward, we will acquire new members through campaigns conducted in coordination with payment service providers, increase digital touchpoints by expanding mobile ordering functionality, and grow member sales by reforming how in-store-prepared fast-food products are provided. We will create synergies by building a customer base for 1-to-1 marketing to support the use of OMO in the New Combo Store model.」
The digital integration plan was made concrete through payment-linked campaigns, expanded mobile ordering, reforms to the provision of in-store-prepared products, and a 1-to-1 marketing platform for OMO. By the end of August, app downloads exceeded 1.15 million and member sales were more than double the year-earlier level. - FY2024-Q1AdvancedAnnual report
「We will continue to pursue integration with payment services in June and add mobile ordering functionality in July, thereby increasing the number of registered members and member sales. To achieve OMO (Online Merges with Offline), we will create synergies by building a common customer base for 1-to-1 marketing across our physical stores and digital business.」
The digital integration plan was made concrete through payment service integration in the app, mobile ordering, and a common customer base for the physical stores and digital business. - FY2022First statedAnnual report
「By integrating digital capabilities into the existing Ministop brand, we aim to build a new lifestyle brand. In fiscal 2022, we will conduct various experiments and prepare to integrate them from fiscal 2023 onward to create a new Ministop.」
The company presented for the first time a plan to integrate digital capabilities into the existing brand, build a new lifestyle brand, conduct experiments in fiscal 2022, and integrate them from fiscal 2023 onward.