Building Locally Rooted Stores by Localizing International Products
First written in FY2019. 8 of 9 entries say "Advanced", first in FY2020-Q3. Latest entry: FY2025.
1 other company's latest entry also says "Advanced".
- FY2025AdvancedAnnual report
「In line with category management, we redefined the role of the sales floor and selectively promoted pricing on frequently purchased categories such as bottled water, packaged noodles and paper products. We also periodically ran Buy1Get1 promotions, in which customers received one exchange item free when they bought one eligible item, expanding customer support.」
We advanced localization in Vietnam through category management, price design, Buy1Get1 promotions, and product and sales-floor reforms tailored to local demand. - FY2024AdvancedAnnual report
「In addition, to secure a price advantage over competing small-format supermarkets and other retailers, including in areas where we have recently expanded our store network in response to changing consumption trends, we advanced pricing policies and the development of high-value-added products.」
We gave concrete form to localization in Vietnam by responding to local consumption trends through price revisions, low-priced products, high-value-added products, fresh foods and SNS promotions. - FY2024-Q2AdvancedAnnual report
「To respond to changing consumption trends, we expanded our range of low-priced prepared breads, noodles and rice balls, and advanced price-led promotions to encourage customers to visit our stores and purchase multiple items.」
In Vietnam, we expanded low-priced prepared breads, noodles and rice balls and advanced price-led promotions tailored to local consumption trends. For fresh foods, we are also pursuing freshness improvements through the cold chain, revised ordering units, smaller pack sizes and discounts on the day before expiry. - FY2023-Q2AdvancedAnnual report
「In addition to strengthening our range of vegetables, fruit and frozen foods, we expanded EDLP products such as instant noodles and beverages, as well as value-added products such as cut fruit and cut vegetables.」
In Vietnam, we offered vegetables, fruit, frozen foods, EDLP products, cut vegetables and cut fruit tailored to local demand. - FY2022AdvancedAnnual report
「We responded to changes in customer needs resulting from movement restrictions by expanding our range of fresh foods such as meat and vegetables to meet demand for eating at home, and by increasing the number of stores offering delivery services.」
In Vietnam, we gave concrete form to localization for local demand by expanding the fresh-food range and the number of stores offering delivery. - FY2022-Q3AdvancedAnnual report
「As customer needs at convenience stores showed signs of changing after movement restrictions were lifted, we expanded our range of fresh foods such as meat and vegetables.」
In Vietnam, we aligned our offering with local demand by expanding fresh foods such as meat and vegetables, and indicated a policy of further testing these initiatives at pilot stores. - FY2020AdvancedAnnual report
「MINISTOP VIETNAM COMPANY LIMITED in Vietnam performed steadily, with same-store daily sales at 115.0% of the prior year. We improved sales by developing new suppliers and creating differentiated products and new categories.」
We implemented the localization policy for overseas product development by cultivating new suppliers and creating differentiated products and new categories, bringing same-store daily sales in Vietnam to 115.0% of the prior year. - FY2020-Q3AdvancedAnnual report
「MINISTOP VIETNAM COMPANY LIMITED in Vietnam performed steadily, with same-store daily sales at 117.5% of the prior year. This reflected our efforts to build stores rooted in local communities through product development and in-store merchandising.」
We developed products and merchandising rooted in local communities, bringing same-store daily sales in Vietnam to 117.5% of the prior year. - FY2019First statedAnnual report
「In overseas product development, we will promote localization and continue building stores rooted in each country's market.」
For the first time, we explicitly identified localization tailored to each country's market as a means of developing overseas products.