Expansion of the “Velicia” shop-in-shop format
First written in FY2016. 5 of 12 entries say "Softened", first in FY2018. Latest entry: FY2026.
No other company in this theme has enough history to compare yet.
- FY2026SoftenedAnnual report
「Verite: 90 stores (up 7); Maharaja Diamond: 3 stores; MIMIKAZARI: 2 stores (up 1); verite: 1 store; Velicia: 12 stores (up 1).」
The number of Velicia stores decreased to 12, from the 14 stores confirmed in the most recent annual disclosure. - FY2024SoftenedAnnual report
「Verite: 85 stores (up 5); Maharaja Diamond: 3 stores; MIMKAZARI: 1 store; Velicia: 14 stores (down 1).」
The number of Velicia stores decreased by 1 to 14, from the previously confirmed 15 stores. - FY2022AdvancedAnnual report
「Verite: 76 stores (up 5); Maharaja Diamond: 3 stores (up 1); MiMiKaZaRi: 1 store; Velicia: 15 stores (up 1).」
The number of Velicia stores increased by 1, from 14 stores in the previous fiscal year to 15. - FY2021SoftenedAnnual report
「Velicia: 14 stores (down 1).」
“Velicia” continues to operate, but the number of stores decreased by 1, from 15 stores in the previous fiscal year to 14. - FY2018SoftenedAnnual report
「Verite: 69 stores (down 1); Maharaja Diamond: 5 stores; MiMiKaZaRi: 1 store; Velicia: 15 stores (down 1).」
The company continues to develop “Velicia,” but had 15 stores at the end of the fiscal year, a decrease of 1 store. - FY2017RestatedAnnual report
「We have responded to customers’ diverse requests through the development of “Velicia,” a shop-in-shop format operated in collaboration with major general merchandise stores.」
The company continues to develop “Velicia,” but no new progress, such as the number of stores in the current fiscal year, is reported. - FY2017-Q3RestatedAnnual report
「In terms of store operations, we have responded to customers’ diverse requests by strengthening information dissemination through social media, including Facebook, renovating existing stores, holding regional exhibitions hosted by individual stores, participating in various external events, and developing “Velicia,” a shop-in-shop format operated in collaboration with major general merchandise stores.」
The company continues to develop “Velicia” in the shop-in-shop format in collaboration with major general merchandise stores, but no progress such as the addition of stores is reported. - FY2017-Q2RestatedAnnual report
「We have responded to customers’ diverse requests through the development of “Velicia,” a shop-in-shop format operated in collaboration with major general merchandise stores.」
The company continues to develop “Velicia” in collaboration with major general merchandise stores, but no progress such as the addition of stores is reported. - FY2017-Q1RestatedAnnual report
「We have responded to customers’ diverse requests through the development of “Velicia,” a shop-in-shop format operated in collaboration with major general merchandise stores.」
The company continues to develop “Velicia” in collaboration with major general merchandise stores, but no progress such as the addition of stores is reported. - FY2016First statedAnnual report
「We had been conducting test marketing of a new store format in the “Shop in Shop” model in collaboration with major general merchandise stores. On 1 December 2015, we began rolling out stores under the new shop brand name “Velicia” and operated 17 stores.」
The company changed from test marketing through collaboration to the formal rollout in December 2015 and operation of 17 stores.