Raising Awareness Through Stronger Advertising and Promotion and Increased Staffing
First written in FY2017-Q1. 19 of 32 entries say "Advanced", first in FY2018-Q1. Latest entry: FY2026.
The whole theme swung hardest in 2025: 3 of 21 companies on the "Worse" side.
20 other companies' latest entry also says "Advanced".
- FY2026AdvancedAnnual report
「As of the end of the current consolidated fiscal year, the number of employees was 4,176.」
The number of consolidated employees increased by 127 from 4,049 at the end of the previous fiscal year to 4,176. - FY2026-H1AdvancedAnnual report
「As of the end of the interim consolidated fiscal period, the number of employees was 4,183, an increase of 134 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 134 from 4,049 at the end of the previous fiscal year to 4,183, due to the hiring of new graduates, among other factors. - FY2025AdvancedAnnual report
「As of 31 March 2025, the number of employees was 4,049.」
The number of consolidated employees increased by 265 from 3,784 at the end of the previous fiscal year to 4,049. - FY2025-H1AdvancedAnnual report
「As of the end of the interim consolidated fiscal period, the number of employees was 3,876, an increase of 92 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment and the inclusion of Kitakyushu Yellow Hat Co., Ltd. as a consolidated subsidiary, among other factors.」
The number of employees increased by 92 from the end of the previous fiscal year to 3,876, due to the hiring of new graduates and the inclusion of Kitakyushu Yellow Hat as a consolidated subsidiary, among other factors. - FY2024AdvancedAnnual report
「As of the end of the current consolidated fiscal year, the number of employees was 3,784.」
The number of consolidated employees increased from 3,684 at the end of the previous fiscal year to 3,784. The company also continued its policy of strengthening advertising and sales promotion activities and improving internal communication and employee motivation. - FY2024-Q2AdvancedAnnual report
「As of the end of the second quarter of the current consolidated fiscal year, the number of employees was 3,808, an increase of 124 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment and the inclusion of Kagoshima Yellow Hat Co., Ltd. as a consolidated subsidiary, among other factors.」
The number of employees increased by 124 from the end of the previous fiscal year to 3,808, due to the hiring of new graduates and the inclusion of Kagoshima Yellow Hat as a consolidated subsidiary, among other factors. - FY2024-Q1AdvancedAnnual report
「As of the end of the first quarter of the current consolidated fiscal year, the number of employees was 3,807, an increase of 123 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 123 from 3,684 at the end of the previous fiscal year to 3,807. Workforce expansion through the hiring of new graduates, among other measures, reversed the decline reported for the previous full fiscal year. - FY2023Employee numbers continued to decline for the full fiscal year.Annual report
「As of the end of the current consolidated fiscal year, the number of employees was 3,684.」
The number of consolidated employees decreased from 3,806 at the end of the previous fiscal year to 3,684. The full-year disclosure showed a decrease, following previous disclosures of workforce expansion through the hiring of new graduates, among other measures. - FY2023-Q3Decline in Employee NumbersAnnual report
「As of the end of the third quarter of the current consolidated fiscal year, the number of employees was 3,782, a decrease of 24 from the end of the previous consolidated fiscal year.」
The number of employees decreased by 24 from the end of the previous consolidated fiscal year to 3,782. This quarter's disclosure showed a decrease, following previous reports of workforce expansion through the hiring of new graduates, among other measures. - FY2023-Q2AdvancedAnnual report
「As of the end of the second quarter of the current consolidated fiscal year, the number of employees was 3,839, an increase of 33 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 33 from the end of the previous consolidated fiscal year to 3,839, due to the hiring of new graduates, among other factors. - FY2023-Q1AdvancedAnnual report
「As of the end of the first quarter of the current consolidated fiscal year, the number of employees was 3,934, an increase of 128 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 128 from the end of the previous fiscal year to 3,934, due to the hiring of new graduates, among other factors. - FY2022AdvancedAnnual report
「As of the end of the current consolidated fiscal year, the number of employees was 3,806.」
The number of employees increased from 3,711 at the end of the previous fiscal year to 3,806. The company reported increases in store staffing and personnel expenses to improve customer service, indicating continued workforce expansion. - FY2022-Q3AdvancedAnnual report
「As of the end of the third quarter of the current consolidated fiscal year, the number of employees was 3,880, an increase of 169 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment and the inclusion of Tomakomai Yellow Hat Co., Ltd. as a consolidated subsidiary, among other factors.」
The number of employees increased by 169 from the end of the previous consolidated fiscal year to 3,880, due to the hiring of new graduates and the inclusion of Tomakomai Yellow Hat as a consolidated subsidiary, among other factors. - FY2022-Q2AdvancedAnnual report
「As of the end of the cumulative second quarter of the current consolidated fiscal year, the number of employees was 3,976, an increase of 265 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 265 from the end of the previous consolidated fiscal year to 3,976, due to the hiring of new graduates, among other factors. The results of workforce expansion aimed at improving customer service were reported. - FY2022-Q1AdvancedAnnual report
「As of the end of the first quarter of the current consolidated fiscal year, the number of employees was 3,962, an increase of 251 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 251 from the end of the previous consolidated fiscal year to 3,962, due to the hiring of new graduates, among other factors. The company also reported higher personnel expenses associated with increasing store staffing to improve customer service. - FY2021-Q2Advertising activities curtailed during the state of emergency.Annual report
「Selling, general and administrative expenses were ¥22,689 million, up 0.1% year on year, an increase of ¥18 million. Although advertising activities were curtailed during the state of emergency, personnel expenses, rent and other costs increased with the growth in subsidiary stores.」
The company stated that it curtailed the advertising activities it had previously been strengthening during the state of emergency. Meanwhile, the number of employees increased by 242 from the end of the previous fiscal year to 3,800, due to the hiring of new graduates, among other factors. - FY2021-Q1AdvancedAnnual report
「As of the end of the cumulative first quarter of the current consolidated fiscal year, the number of employees was 3,774, an increase of 216 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 216 from the end of the previous fiscal year to 3,774, due to the hiring of new graduates, among other factors. The results of workforce expansion were shown in specific figures. - FY2020AdvancedAnnual report
「As of 31 March 2020, the number of employees was 3,558.」
The number of consolidated employees increased from 3,499 at the end of the previous fiscal year to 3,558. The company continues to expand its workforce through the hiring of new graduates, among other measures. - FY2020-Q3RestatedAnnual report
「As of the end of the cumulative third quarter of the current consolidated fiscal year, the number of employees was 3,557, an increase of 58 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The company continued to expand its workforce through the hiring of new graduates, among other measures, and the number of employees increased by 58 from the end of the previous consolidated fiscal year to 3,557. - FY2020-Q2RestatedAnnual report
「As of the end of the cumulative second quarter of the current consolidated fiscal year, the number of employees was 3,586, an increase of 87 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 87 from the end of the previous consolidated fiscal year to 3,586, due to the hiring of new graduates, among other factors. Advertising and sales promotion expenses also increased year on year. - FY2020-Q1AdvancedAnnual report
「As of the end of the cumulative first quarter of the current consolidated fiscal year, the number of employees was 3,684, an increase of 185 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment, among other factors.」
The number of employees increased by 185 from the end of the previous fiscal year to 3,684, due to the hiring of new graduates, among other factors. The results of workforce expansion are shown in specific figures. - FY2019AdvancedAnnual report
「The company will continue strengthening its advertising and sales promotion activities, with the aim of improving brand recall. It will also work to build a vibrant company by improving internal communication and raising employee motivation. As of 31 March 2019, the number of employees was 3,499.」
The number of consolidated employees increased from 3,258 at the end of the previous fiscal year to 3,499. The company continues to strengthen its advertising and sales promotion activities. - FY2019-Q3RestatedAnnual report
「As of the end of the cumulative third quarter of the current consolidated fiscal year, the number of employees was 3,494, an increase of 236 from the end of the previous consolidated fiscal year. This was due to the hiring of new graduates in the Automotive and Motorcycle Products Sales segment and the inclusion of Hops Co., Ltd. as a consolidated subsidiary, among other factors. Hops Co., Ltd. changed its name to Shin-Gifu Yellow Hat Co., Ltd. on 1 June 2018.」
The number of employees increased by 236 from the end of the previous consolidated fiscal year to 3,494, due to the hiring of new graduates and the inclusion of Shin-Gifu Yellow Hat as a consolidated subsidiary, among other factors. The company continues to strengthen its workforce. - FY2019-Q2RestatedAnnual report
「The number of employees at the end of the second quarter of the fiscal year increased by 201 from the end of the previous fiscal year to 3,459. This was due to the recruitment of new employees and other factors in the automotive and motorcycle parts and accessories sales segment, as well as the inclusion of Hops Co., Ltd. as a consolidated subsidiary. Hops changed its corporate name to Shin-Gifu Yellow Hat Co., Ltd. effective 1 June 2018.」
The number of employees increased by 201 from the end of the previous fiscal year to 3,459, due to the recruitment of new employees and the inclusion of Shin-Gifu Yellow Hat as a consolidated subsidiary. The company continued to implement measures to increase staffing. - FY2019-Q1AdvancedAnnual report
「The number of employees at the end of the first quarter of the fiscal year increased by 218 from the end of the previous fiscal year to 3,476. This was due to the recruitment of new employees and other factors in the automotive and motorcycle parts and accessories sales segment, as well as the inclusion of Hops Co., Ltd. as a consolidated subsidiary. Hops changed its corporate name to Shin-Gifu Yellow Hat Co., Ltd. effective 1 June 2018.」
The number of employees increased by 218 from the end of the previous fiscal year to 3,476 due to the recruitment of new employees and the inclusion of Shin-Gifu Yellow Hat as a consolidated subsidiary. - FY2018RestatedAnnual report
「We will continue to strengthen advertising and sales promotion activities to improve brand recall. We will also work to build a vibrant company by improving internal communication and increasing employee motivation.」
The company continues to target improved brand recall by strengthening advertising and sales promotion activities, as well as improving internal communication and employee motivation. - FY2018-Q3RestatedAnnual report
「The number of employees at the end of the third quarter of the fiscal year increased by 109 from the end of the previous fiscal year to 3,261. This was due to the recruitment of new employees and other factors in the automotive and motorcycle parts and accessories sales segment.」
The number of employees increased by 109 from the end of the previous fiscal year to 3,261 due to the recruitment of new employees and other factors. The company continued to increase staffing. - FY2018-Q2RestatedAnnual report
「The number of employees at the end of the second quarter of the fiscal year increased by 123 from the end of the previous fiscal year to 3,275. This was due to the recruitment of new employees and other factors in the automotive and motorcycle parts and accessories sales segment.」
The number of employees increased by 123 from the end of the previous fiscal year to 3,275, due to the recruitment of new employees and other factors. The increase in staffing continued. - FY2018-Q1AdvancedAnnual report
「The number of employees at the end of the first quarter of the fiscal year increased by 151 from the end of the previous fiscal year to 3,303. This was due to the recruitment of new employees and other factors in the automotive and motorcycle parts and accessories sales segment.」
The number of employees increased by 151 from the end of the previous fiscal year to 3,303, due to the recruitment of new employees and other factors. The increase in staffing is shown in specific figures. - FY2017-Q3RestatedAnnual report
「Selling, general and administrative expenses increased by ¥3.479 billion, or 13.1%, year on year to ¥29.958 billion, due to strengthened advertising and increases in personnel expenses, rents and other costs associated with the increase in subsidiary stores.」
The company continued to cite strengthened advertising and increases in personnel expenses, rents and other costs associated with the increase in subsidiary stores. SG&A expenses increased 13.1% year on year. - FY2017-Q2RestatedAnnual report
「As the earnings structure became increasingly weighted toward the second half due to the increase in subsidiary stores, selling, general and administrative expenses increased by ¥2.468 billion, or 14.6%, year on year to ¥19.413 billion, due to strengthened advertising aimed at further improving brand awareness toward the second half, increased staffing and higher rents.」
The company continued to strengthen advertising and increase staffing to improve brand awareness toward the second half, with higher rents also cited this time as a factor behind the increase in SG&A expenses. SG&A expenses increased 14.6% year on year. - FY2017-Q1First statedAnnual report
「As the earnings structure became increasingly weighted toward the second half due to the increase in subsidiary stores, selling, general and administrative expenses increased by ¥1.333 billion, or 16.0%, year on year to ¥9.680 billion, due to strengthened advertising aimed at further improving brand awareness toward the second half and increased staffing.」
Advertising was strengthened and staffing increased to improve brand awareness toward the second half.