Recovery in customer traffic through the “Tempura Pass”
First written in FY2017-Q3. 9 of 18 entries say "Restated". Latest entry: FY2026-H1.
The whole theme swung hardest in 2020: 4 of 45 companies on the "Worse" side.
21 other companies' latest entry also says "Restated".
- FY2026-H1RestatedAnnual report
「The company ran campaigns including the “Tempura Pass” and ¥100-off udon coupons for its 25th anniversary appreciation festival.」
Hanamaru continued sales initiatives including the “Tempura Pass,” aiming to promote store visits. - FY2024-Q1RestatedAnnual report
「As sales initiatives, the company rolled out a ¥100 discount sale on plain udon, the “Tempura Pass,” coupons commemorating the first anniversary of the official app’s renewal and the “Shin Kamen Rider Fair.”」
Hanamaru continued sales initiatives including the “Tempura Pass,” aiming to attract new customers and increase visit frequency among existing customers. - FY2023-Q2RestatedAnnual report
「As sales initiatives, the company offered the “Tempura Pass,” a tsukemen fair, the “Full of Vitality! Toro-Tama Fair,” special coupons and a chilled tantanmen fair, while also renewing its official app and running a collaboration campaign with “Pokémon GO,” with the aim of attracting new customers and increasing visit frequency.」
Hanamaru continued multiple sales initiatives including the “Tempura Pass,” renewal of its official app and collaboration campaigns, aiming to attract new customers and increase visit frequency. - FY2023-Q1RestatedAnnual report
「As sales initiatives, the company offered the “Tempura Pass,” a tsukemen fair and the “Full of Vitality! Toro-Tama Fair,” continuing efforts to attract new customers and increase visit frequency.」
Hanamaru continued sales initiatives including the “Tempura Pass,” aiming to attract new customers and increase visit frequency. - FY2021RestatedAnnual report
「As sales initiatives, the company sold the well-received “Tempura Pass” in March and September and ran a collaboration campaign with “Koupen-chan’s Hanamaru Days” in July.」
The company continued selling the “Tempura Pass” in March and September and combined it with a collaboration campaign as part of its sales initiatives. - FY2021-Q3RestatedAnnual report
「As sales initiatives, the company sold the well-received “Tempura Pass” in March and September and ran a collaboration campaign with “Koupen-chan’s Hanamaru Days” in July.」
The company continued selling the “Tempura Pass” in March and September and combined it with a collaboration campaign as part of its sales initiatives. - FY2021-Q2Extended the sales periodAnnual report
「In addition, the company implemented measures flexibly, including extending the “Tempura Pass” period and revising the price of plain udon.」
Rather than simply continuing the existing “Tempura Pass,” the company combined an extended sales period with a price revision for plain udon. - FY2021-Q1AdvancedAnnual report
「As sales initiatives, the company offered the popular “Tempura Pass” in March. In addition, it implemented flexible measures, including expanding takeaway menus and increasing the number of stores offering takeaway sales, extending the “Tempura Pass” campaign period and revising the price of kake udon.」
The company continued its “Tempura Pass,” extended the sales period during the pandemic, and combined this with an expanded takeaway menu and broader store availability, as well as price revisions. - FY2020-Q3AdvancedAnnual report
「As sales initiatives, the company conducted the “Tempura Pass” collaborative campaign with Yoshinoya in April, the “500 Stores, Thank You Campaign” in June and September, and the “Kids Discount Campaign” in August, seeking to acquire new customers and increase visit frequency among existing customers.」
The company continued the “Tempura Pass” and combined it with campaigns commemorating the achievement of 500 stores, among other initiatives, seeking to acquire new customers and increase visit frequency among existing customers. - FY2020-Q1AdvancedAnnual report
「As a sales initiative, the company conducted the “Tempura Pass” collaborative campaign with Yoshinoya in April, seeking to acquire new customers and increase visit frequency among existing customers.」
The “Tempura Pass” was conducted in April as a joint promotion with Yoshinoya, continuing an initiative aimed at acquiring new customers and increasing visit frequency among existing customers. - FY2019-Q3AdvancedAnnual report
「As collaborative campaigns, the company offered the “Tempura Pass” in April and the “Three-Company Joint Pass” in September, among other initiatives, enabling it to acquire new customers and increase visit frequency among existing customers.」
The company continued the “Tempura Pass” and expanded it into the “Three-Company Joint Pass” in September, seeking to acquire new customers and increase visit frequency among existing customers. - FY2019-Q2AdvancedAnnual report
「In April, as a collaborative campaign, the company offered the “Tempura Pass” to promote reciprocal customer referrals with Yoshinoya,」
Hanamaru conducted the “Tempura Pass” to promote reciprocal customer referrals with Yoshinoya, seeking to acquire new customers and increase visit frequency through joint promotion. - FY2019-Q1AdvancedAnnual report
「In April, the company conducted the “Tempura Pass” as a collaborative campaign with Yoshinoya, enabling it to acquire new customers and increase visit frequency through reciprocal customer referrals.」
The “Tempura Pass” was conducted as a joint promotion with Yoshinoya, and its effects in acquiring new customers and increasing visit frequency through reciprocal customer referrals were described. - FY2018RestatedAnnual report
「The “Tempura Pass,” a large-scale company-wide promotion conducted in April, was also offered in September as the “Hashigo Pass,” a collaborative campaign with Yoshinoya. In addition, a half-price campaign for “On-Tama Bukkake” was conducted on the 15th of January and February. These initiatives also contributed to the increase in revenue.」
The company continued the “Tempura Pass” and combined it with promotional initiatives including the “Hashigo Pass” with Yoshinoya and half-price campaigns. - FY2018-Q3RestatedAnnual report
「In addition to the large-scale, all-store promotion “Tempura Pass” conducted in April and the “Hashigo Pass” campaign conducted in September in collaboration with Yoshinoya, the official Hanamaru Udon smartphone app released in March reached 290,000 downloads in November and was well received as a new way of engaging with customers.」
The “Tempura Pass” campaign was repeated, and a joint promotion with Yoshinoya, the “Hashigo Pass,” was also conducted in September. - FY2018-Q1AdvancedAnnual report
「In April, the company conducted the large-scale, company-wide "Tempura Pass" promotion. It was well received by many customers and helped boost customer traffic.」
Hanamaru explained that it conducted the “Tempura Pass” campaign company-wide in April, which helped lift customer traffic. - FY2017RestatedAnnual report
「As a large-scale company-wide sales promotion, the company launched the “Tempura Pass” campaign, under which customers ordering udon received one free tempura item every day during the campaign period. As a result, customer traffic began to recover from October onward.」
The implementation of the “Tempura Pass” campaign and the recovery trend in customer traffic from October onward were also confirmed in the annual report. - FY2017-Q3First statedAnnual report
「As a large-scale company-wide sales promotion, the company also launched the “Tempura Pass” campaign, under which customers ordering udon received one free tempura item every day during the campaign period. As a result, customer traffic began to recover from October onward.」
As a company-wide sales promotion, the company offered a pass providing one free tempura item, and specifically linked the initiative to the recovery in customer traffic from October onward.