Recovery of customer acquisition in the cram-school industry to pre-pandemic levels
First written in FY2022-Q3. 3 of 7 entries say "Worsened", first in FY2023. Latest entry: FY2026.
Subaru moved to the "Worse" side of this theme in 2023.
0 other companies' latest entry also says "Worsened".
- FY2026WorsenedAnnual report
「In addition, as the impact of free high school tuition has broadened the option of attending distinctive private high schools, the need to attend cram school for high school entrance examinations has been trending somewhat lower.」
The company indicated a declining trend in demand for cram-school attendance for high-school entrance examinations, rather than a recovery in student recruitment after social activity normalized. - FY2025RestatedAnnual report
「Furthermore, amid high prices, stagnating real wages constrained spending on education outside school, and the number of elementary and junior high school students attending our cram schools remained sluggish.」
The company stated that the number of students attending cram schools remained sluggish even after the impact of the infection had waned, against a backdrop of higher prices and sluggish real wage growth. - FY2025-H1RestatedAnnual report
「In addition, amid high prices and declining real wages, the number of students attending cram schools remained sluggish as households became increasingly focused on protecting their livelihoods.」
The company stated that the number of students attending cram schools remained sluggish even after the impact of the infection had waned, against a backdrop of higher prices and declining real wages, reiterating the weakness of the recruitment recovery. - FY2025-Q1WorsenedAnnual report
「In the cram-school industry, although the impact of COVID-19 has waned since last year and schools and extracurricular activities have regained momentum, extracurricular learning activities have not become sufficiently active, and the number of students attending cram schools has not increased.」
The company stated that extracurricular learning activities had not become sufficiently active even after the impact of the infection had waned, and that this had not led to an increase in students attending cram schools, indicating that the industry’s recruitment recovery has not progressed. - FY2023WorsenedAnnual report
「In the cram-school industry, while the market remains stagnant because of the declining birth rate, the rapid shift toward online and digital education has encouraged new entrants from other industries into education and accelerated industry consolidation, further intensifying the competitive environment.」
The description has changed from the recovery trend in the cram-school market reported in the previous fiscal year to market stagnation and intensified competition resulting from entry by companies from other industries and industry consolidation. - FY2022Full-year confirmation of the cram-school market’s recovery trendAnnual report
「In the cram-school industry, the establishment and normalization of business operations and service-delivery systems incorporating infection-prevention measures led to a smooth recovery, reversing the market contraction of the previous year.」
The company stated for the full year that the industry shifted from the market contraction of the previous year to a smooth recovery, against a backdrop of established infection-prevention measures and service-delivery systems. - FY2022-Q3First statedAnnual report
「With few restrictions such as blanket school closures and cram-school closures, student recruitment has returned to pre-pandemic levels, and some operators are showing signs of recovery.」
For the first time, the company described the industry trend that student recruitment in the cram-school sector has returned to pre-pandemic levels and that some operators are recovering, against a backdrop of minimal restrictions such as school and cram-school closures.